Guerrilla Marketing
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More About the Author
Product Description
Product Description
First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Inside This Book
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First Sentence
Marketing is every bit of contact your company has with anyone in the outside world. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Marketing is every bit of contact your company has with anyone in the outside world. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I have bought a lot of business and marketing books and whilst some leave a lot to the imagination and motivation, this book hits the nail on the head every single time.
The book goes through everything clearly and explains in simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.
I have only read a small part in this book however keep 'dipping' into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business and how will go ahead with them as Jays book explains why vouchers are important to those in retail.
There is an in-depth list of skills and qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.
The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.
The book goes through everything clearly and explains in simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.
I have only read a small part in this book however keep 'dipping' into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business and how will go ahead with them as Jays book explains why vouchers are important to those in retail.
There is an in-depth list of skills and qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.
The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.
3 of 3 people found the following review helpful
Format:Paperback
I read this book a few years ago and re-read it more recently to give me some ideas for helping some SME businesss that we work with. Although I have been a marketeer for a number of years, I still found some useful marketing ideas in this book and recommend it to my clients. I must admit that some of the suggestions may be a little strong for UK or european tastes, but all the same you find great low cost marketing ideas each time you dip into this book
8 of 9 people found the following review helpful
Format:Paperback
A truely excellent book. As a SME owner myself, Jay provides lots of ideas about how to effectuively market your business. We are now implementing many of these ideas...even considering radio advertising because we thought it too expensive. Jay makes you think again! Clearly written with simple lists of things to go and make your marketing happen. The BIBLE!
Most Recent Customer Reviews
Indispensable!!!!
As a new business owner this book was worth every last penny. ABSOLUTELY ALL OF THE IDEAS I NEEDED IN A NUTSHELL.
Great book. Great seller.
Great book. Great seller.
Published 3 months ago by themango
Some interesting insights, not all applicable or up to date
I was really looking forward to getting this book, and I must say that I wasn't dissapointed. It has some really useful "general" marketing insights, which I could apply to our... Read more
Published 3 months ago by croftonstorage
Great book
You have to put yourself through the first chapters but afterwards you understand why this is the bible for SME marketers.
Published 8 months ago by M. Ectors
Bit basic
If you have run a small business this doesn't tell you much you don't already know and quite Americanised bit gung ho in parts - but some parts can get you to think in slightly... Read more
Published 13 months ago by The Exile
Essential for anyone interested in marketing
Although this book is entitled Guerrilla Marketing, I think there are a lot of aspects of this book that can be transferred to marketing as a whole. Read more
Published 15 months ago by Charles
From the Godfather of Guerilla's, tough but boring
Jay invented the concept of Guerilla Marketing. The principals are spot on, unfortunately the delivery is dry and boring. Read more
Published 23 months ago by Mr. K. M. Jeffrey
Must read for all marketers
This book is THE marketing Bible and after reading you'll agree that statement is no exaggeration.
Having recently begun working after studying marketing, this book has... Read more
Having recently begun working after studying marketing, this book has... Read more
Published on 13 April 2010 by M. A. Parker
Not really about Guerrilla Marketing
I wouldn't say this book is really about Guerrilla Marketing - more bout alternative marketing ideas. Read more
Published on 3 Jan 2010 by Daddy-O
Blowing Your Marketing Possibilities Wide Open
It is a classic, I know but it is worth reading again and again. I picked up so much second time around and continually reference it for our work on marketing our own company and... Read more
Published on 29 Dec 2009 by John G
Suberb
This book has a very American feel to it, yet the principles the author lays out are explained well and book acts as an easy to use reference. Read more
Published on 16 Oct 2009 by Gavin Leonard
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