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Guerrilla Marketing: Cutting-edge strategies for the 21st century Paperback – 3 May 2007


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Product details

  • Paperback: 384 pages
  • Publisher: Piatkus; 4Rev Ed edition (3 May 2007)
  • Language: English
  • ISBN-10: 0749928115
  • ISBN-13: 978-0749928117
  • Product Dimensions: 15.4 x 2.5 x 23.4 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Bestsellers Rank: 19,162 in Books (See Top 100 in Books)

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Product Description

About the Author

Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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Marketing is every bit of contact your company has with anyone in the outside world. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Joanne Morley on 15 Dec. 2008
Format: Paperback
I read this book a few years ago and re-read it more recently to give me some ideas for helping some SME businesss that we work with. Although I have been a marketeer for a number of years, I still found some useful marketing ideas in this book and recommend it to my clients. I must admit that some of the suggestions may be a little strong for UK or european tastes, but all the same you find great low cost marketing ideas each time you dip into this book
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3 of 3 people found the following review helpful By croftonstorage on 3 Feb. 2012
Format: Paperback Verified Purchase
I was really looking forward to getting this book, and I must say that I wasn't dissapointed. It has some really useful "general" marketing insights, which I could apply to our business.

The specific guidance it gives is rather too focussed on TV and Radio advertising, and is rather US-centric too.

If you want general marketing principles and some creative ideas for things that can be done on a budget, it's a good start, but the specifics of this book need brought up to date and made more relevant.
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1 of 1 people found the following review helpful By John G on 29 Dec. 2009
Format: Paperback
It is a classic, I know but it is worth reading again and again. I picked up so much second time around and continually reference it for our work on marketing our own company and in content for client work in Marketing. The "Sixteen Monumental Secrets of Guerilla Marketing" alone are worth the cover price, but there is so much more. What Jay Conrad Levinson did with this book is blow marketing thinking wide open. He empowers SME's who thought they couldn't afford big thinking effective campaigns to take up the challenge and spread the word about their products and services. It is about the channels you can find and the strategies and tactics you can use. You have many more options than you think. Find them here.
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5 of 6 people found the following review helpful By A. Dawud on 11 Aug. 2008
Format: Paperback Verified Purchase
I have bought a lot of business and marketing books and whilst some leave a lot to the imagination and motivation, this book hits the nail on the head every single time.

The book goes through everything clearly and explains in simple words why guerrilla marketing is the way forward especially for those businesses on a small budget.

I have only read a small part in this book however keep 'dipping' into Jays wealth of knowledge. I had thought about looking at gift vouchers for my business and how will go ahead with them as Jays book explains why vouchers are important to those in retail.

There is an in-depth list of skills and qualities we have but we often do not credit ourselves for. This list alone encouraged me to think about what I can do personally to make my business a huge success.

The can do attitude of Jay is motivational-a must have book for those who do not have the multi million pound budget to spend on marketing.
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1 of 1 people found the following review helpful By The Exile on 28 April 2011
Format: Paperback
If you have run a small business this doesn't tell you much you don't already know and quite Americanised bit gung ho in parts - but some parts can get you to think in slightly different way but also you wonder at the relevance of some of it - best I can say it an OK buy little over hyped
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8 of 10 people found the following review helpful By R. Parker on 15 Aug. 2007
Format: Paperback
A truely excellent book. As a SME owner myself, Jay provides lots of ideas about how to effectuively market your business. We are now implementing many of these ideas...even considering radio advertising because we thought it too expensive. Jay makes you think again! Clearly written with simple lists of things to go and make your marketing happen. The BIBLE!
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I bought this book thinking that it would give me some great ideas to better market my business. Turns out i knew most the stuff anyway. The book is written as if computers and the internet were merely in their infancy. The writer talks a lot about the yellow pages which i am fairly certain that it is almost obsolete. If you think you have a handle on the basics of marketing i think you should give this book a pass and perhaps go for some of Seth Godin's stuff. Far more up to date.
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Although this book is entitled Guerrilla Marketing, I think there are a lot of aspects of this book that can be transferred to marketing as a whole. This book is detailed, in-depth and very accessable. It is easy to read and flows well, whilst at the same time delivering incredible knowledge. I would recommend this book to anyone with an interest in marketing, it has helped me no-end!
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