First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.
Guerrilla Marketing
and over 1.5 million other books are available for Amazon Kindle . Learn more
| ||||||||||||||||||||
 Trade In this Item for up to £0.60
Trade in Guerrilla Marketing: Cutting-edge strategies for the 21st century for an Amazon.co.uk gift card of up to £0.60, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Special Offer until June 30, 2013: Receive an additional £5 promotional Gift Card, when you trade-in at least £10 worth of books. Learn more
|
Book Description
Frequently Bought Together
Product details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, and more.
Product Description
About the Author
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
Inside This Book
(Learn More)
First Sentence
Marketing is every bit of contact your company has with anyone in the outside world. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Marketing is every bit of contact your company has with anyone in the outside world. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
I read this book a few years ago and re-read it more recently to give me some ideas for helping some SME businesss that we work with. Although I have been a marketeer for a number of years, I still found some useful marketing ideas in this book and recommend it to my clients. I must admit that some of the suggestions may be a little strong for UK or european tastes, but all the same you find great low cost marketing ideas each time you dip into this book
3 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I was really looking forward to getting this book, and I must say that I wasn't dissapointed. It has some really useful "general" marketing insights, which I could apply to our business.
The specific guidance it gives is rather too focussed on TV and Radio advertising, and is rather US-centric too.
If you want general marketing principles and some creative ideas for things that can be done on a budget, it's a good start, but the specifics of this book need brought up to date and made more relevant.
The specific guidance it gives is rather too focussed on TV and Radio advertising, and is rather US-centric too.
If you want general marketing principles and some creative ideas for things that can be done on a budget, it's a good start, but the specifics of this book need brought up to date and made more relevant.
8 of 9 people found the following review helpful
By R. Parker
Format:Paperback
A truely excellent book. As a SME owner myself, Jay provides lots of ideas about how to effectuively market your business. We are now implementing many of these ideas...even considering radio advertising because we thought it too expensive. Jay makes you think again! Clearly written with simple lists of things to go and make your marketing happen. The BIBLE!
2 of 2 people found the following review helpful
By M. A. Parker
Format:Paperback
This book is THE marketing Bible and after reading you'll agree that statement is no exaggeration.
Having recently begun working after studying marketing, this book has been a godsend. It is the perfect for taking all that texbook marketing and placing it in context for companies that AREN'T Fortune 500 companies with multi-million dollar marketing budgets.
Working in a SME, the book has knowledge crammed in their that is invaluable and I see why it is a classic primer on marketing.
If you are a marketing student, recent graduate or even a hardened veteran marketer; you need this book.
Having recently begun working after studying marketing, this book has been a godsend. It is the perfect for taking all that texbook marketing and placing it in context for companies that AREN'T Fortune 500 companies with multi-million dollar marketing budgets.
Working in a SME, the book has knowledge crammed in their that is invaluable and I see why it is a classic primer on marketing.
If you are a marketing student, recent graduate or even a hardened veteran marketer; you need this book.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
When I bought this book I was expecting insights into creative low budget and out-the-box tactics, which is really what I understood as guerilla marketing. This book however seems to focus more on pretty much traditional advertising and over cluttered mediums in a really basic way, something that might have worked in the 80s but now is just expensive and non efficient. I am therefore, not that impressed with the fact that this guy "invented" the term guerilla marketing but does not really talk about it in the modern sense. Despite that, the book reminded me of marketing planning basics that I had forgotten and some other interesting insights. Would still recommend Buzzmarketing by Mark Hughes for anyone looking for more exciting and word-of-mouth driven campaigns.
1 of 1 people found the following review helpful
By The Exile
Format:Paperback
If you have run a small business this doesn't tell you much you don't already know and quite Americanised bit gung ho in parts - but some parts can get you to think in slightly different way but also you wonder at the relevance of some of it - best I can say it an OK buy little over hyped
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Jay invented the concept of Guerilla Marketing. The principals are spot on, unfortunately the delivery is dry and boring. Try not to let it put you off though as there are lot's of valuable lessons to be learnt in this book whether you are the Marketing Director of a Global brand or the owner of a one man business. I learnt a lot when I set up my Guerilla Advertising company Street Advertising Services and I don't only offer the services to clients but I also used the principals to grow the company in the UK. Having delivered hundreds of campaigns for companies such as Nike and Ikea, it's worth pointing out that this book put me and my company on the road to success.
1 of 1 people found the following review helpful
By John G
Format:Paperback
It is a classic, I know but it is worth reading again and again. I picked up so much second time around and continually reference it for our work on marketing our own company and in content for client work in Marketing. The "Sixteen Monumental Secrets of Guerilla Marketing" alone are worth the cover price, but there is so much more. What Jay Conrad Levinson did with this book is blow marketing thinking wide open. He empowers SME's who thought they couldn't afford big thinking effective campaigns to take up the challenge and spread the word about their products and services. It is about the channels you can find and the strategies and tactics you can use. You have many more options than you think. Find them here.
Most Recent Customer Reviews
3.0 out of 5 stars
Nad bad but not up to date
I bought this book thinking that it would give me some great ideas to better market my business. Turns out i knew most the stuff anyway. Read more
Published 3 months ago by pkeane
1.0 out of 5 stars
Worst Book Ever
I never write reviews about the books I read, however, I just had to do it about this "masterpiece"! That's probably the worst and most boring marketing book ever written! Read more
Published 8 months ago by Rostislav
4.0 out of 5 stars
Brilliant - best Marketing book I have ever read
This book was so easy to read and understand and has given me the best ideas for a long time. A must to read if you have a small business - hopefully after reading it I will be... Read more
Published 12 months ago by Sally
5.0 out of 5 stars
Indispensable!!!!
As a new business owner this book was worth every last penny. ABSOLUTELY ALL OF THE IDEAS I NEEDED IN A NUTSHELL.
Great book. Great seller.
Great book. Great seller.
Published 16 months ago by themango
5.0 out of 5 stars
Great book
You have to put yourself through the first chapters but afterwards you understand why this is the bible for SME marketers.
Published 21 months ago by M. Ectors
5.0 out of 5 stars
Essential for anyone interested in marketing
Although this book is entitled Guerrilla Marketing, I think there are a lot of aspects of this book that can be transferred to marketing as a whole. Read more
Published on 26 Feb 2011 by Charles
3.0 out of 5 stars
Not really about Guerrilla Marketing
I wouldn't say this book is really about Guerrilla Marketing - more bout alternative marketing ideas. Read more
Published on 3 Jan 2010 by Daddy-O
Listmania!
Look for similar items by category
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
