- Paperback: 106 pages
- Publisher: Aspatore Books (1 Dec 2001)
- Language English
- ISBN-10: 1587620677
- ISBN-13: 978-1587620676
- Product Dimensions: 20.4 x 13.2 x 0.7 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,167,530 in Books (See Top 100 in Books)
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More About the Author
Product Description
Book Description
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have for any big time marketing executive, small business owner, entrepreneur, marketer, advertiser, or any one interested in the amazing, proven power of guerrilla marketing.
From the Publisher
Bigwig Briefs features condensed business intelligence from industry insiders and are the best way for business professionals to stay on top of the most pressing issues. The Bigwig Briefs books are written by C-level (CEO, CTO, CFO, CMO, COO) executives from over half of the Fortune 100 companies and other leading executives. There are two types of Bigwig Briefs books: the first is a compilation of excerpts from various executives on a topic, while the other is a book written solely by one individual on a specific topic. Bigwig Briefs is also the first interactive book series for business professionals whereby individuals can submit excerpts (50 to 5,000 words) for upcoming briefs on a topic they are knowledgeable on or submit an idea to write an entire Bigwig Brief. Bigwig Briefs is revolutionizing the business book market by providing the highest quality content, written by leading executives, in the most condensed format possible for business book readers worldwide. Bigwig Briefs include Management & Leadership, The Golden Rules of the Internet Economy (After the Shakedown), Venture Capital, Human Resources & Building a Winning Team, Online Advertising, Startups Keys to Success, Guerrilla Marketing, Term Sheets & Valuations, Become a CEO, Become a VP of Marketing, Become a CTO, Become a VP of BizDev, Become a CFO, The Art of Deal Making, Career Options for Law School Students, Career Options for MBAs, Small Business Internet Advisor, and more...
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Customer Reviews
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Most Helpful Customer Reviews
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Something in it for you,
By A Customer
This review is from: Guerrilla Marketing: The Best of Guerrilla Marketing (Bigwig Briefs) (Paperback)
This is a book which will GIVE something to everone who reads it. I have read it in small sections, I have read it completely in one go , I have never failed to find an idea I missed before. This is because your mindset changes all the time according to your own changing circumstances, and each time I read the book, certain sections carry different emphasis on my business or even have a totally different meaning to my marketing. There is no doubt that someone could live by this book and improve their situation. I choose not to adopt it as wholly as that. Maybe I'm just sceptical of certain styles of marketing and selling principles, especially American styles which don't always sit well in the UK, but there is definitely an honesty and enthusiasm about this book which gives you more than it takes to read. Well worth having in your collection.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
5.0 out of 5 stars (1 customer review) 0 of 3 people found the following review helpful:
5.0 out of 5 stars
This guy is brilliant...,
By Randy Larsen - Published on Amazon.com
This review is from: Guerrilla Marketing: The Best of Guerrilla Marketing (Bigwig Briefs) (Paperback)
Being a health care marketing executive, I am always looking for "guerrilla" ways to market our company. Jay Levinson is clearly a marketing guru, and this "best of" book is a great book. I especially like that it is short and sweet!
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