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Guerrilla Advertising: Unconventional Brand Communication
Gavin Lucas (Author), Mike Dorrian (Author) Average Customer Review:   (4)
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Product Description
Shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured grouped according to their approach:... Read More |
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