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Guerrilla Advertising: Unconventional Brand Communication (Paperback)

by Gavin Lucas (Author), Mike Dorrian (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Product details

  • Paperback: 192 pages
  • Publisher: Laurence King (10 Jul 2006)
  • Language English
  • ISBN-10: 1856694704
  • ISBN-13: 978-1856694704
  • Product Dimensions: 29.8 x 23 x 1.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 17,425 in Books (See Bestsellers in Books)

    Popular in these categories:

    #2 in  Books > Art, Architecture & Photography > Graphic Arts > Advertising
    #8 in  Books > Art, Architecture & Photography > Design Studies > Industrial Design
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  • See Complete Table of Contents

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Product Description

Product Description

Shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.


About the Author

Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Original Ideas, 18 Jan 2009
By H. V. Nguyen "kcvsing" (UK, London) - See all my reviews
(REAL NAME)   
Guerrilla Advertising is 'the' book companion for all those who want original inspiring advertising campaigns from the world's best agencies around. With witty campaigns showing advertisers who think outside the box guaranteeing satisfaction with whats inside.

For example, to celebrate the launch of Spiderman an advertising campaign was produced by putting inside the Men's Toilets a cubicle near the ceiling. Who of course to use that cubicle? Well Spiderman of course.

Examples such as this gives an insight into how simple and in-depth advertisers think in today's world. Information from companies are also included with the images explaining how and why these ideas were used.
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5.0 out of 5 stars Excellencia, 31 Jan 2009
By M. Leydon "Marvin" (Ireland) - See all my reviews
(REAL NAME)   
Excellent book, with plenty of examples of witty campaigns! It encourages thinking outside the box, guaranteeing exciting, innovative campaigns....
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