Many books on advertising fail on two points: first, the author(s) tend to have a highly inflated opinion of themselves/their work and have a highly polarized view of what they consider 'good work'. Second, the books fail to acknowledge modern advertising, preferring instead to focus on adverts from the 60s, 70s and 80s.
This is where Guerrilla Marketing succeeds. It's modern, insightful and inspirational. There's a short and insightful foreward, and a straight-to-the-point introduction - both succinctly explaining the state of modern 'advertising' and how those in communication/advertising/marketing need to adapt or die. The book then presents scores of international 'guerrilla' marketing campaigns. (For guerrilla, read non-traditional). There's more than 70 in this book, covering all kinds of products and industries from all over the world. Some campaigns have been produced on huge budgets, but it's nice to see more cost-effective campaigns too.
The high quality paper make the reproductions come to life and are accompanied by a couple of paragraphs of text. Nothing detailed or academic - just a short précis of the work.
The book is as relevant today as it was when it was first published, though you should also look at Guerrilla Advertising 2: More Unconventional Brand Communications
Highly recommended for anyone in a marketing discipline. You'll be inspired and amazed at the campaigns.