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Guerrilla Advertising: Unconventional Brand Communication [Paperback]

Gavin Lucas , Mike Dorrian
5.0 out of 5 stars  See all reviews (4 customer reviews)

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There is a newer edition of this item:
Guerrilla Advertising 2: More Unconventional Brand Communications Guerrilla Advertising 2: More Unconventional Brand Communications 4.5 out of 5 stars (2)
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Book Description

10 July 2006
Shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.


Product details

  • Paperback: 192 pages
  • Publisher: Laurence King (10 July 2006)
  • Language: English
  • ISBN-10: 1856694704
  • ISBN-13: 978-1856694704
  • Product Dimensions: 30 x 23.1 x 1.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 54,522 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Original Ideas 18 Jan 2009
Format:Paperback
Guerrilla Advertising is 'the' book companion for all those who want original inspiring advertising campaigns from the world's best agencies around. With witty campaigns showing advertisers who think outside the box guaranteeing satisfaction with whats inside.

For example, to celebrate the launch of Spiderman an advertising campaign was produced by putting inside the Men's Toilets a cubicle near the ceiling. Who of course to use that cubicle? Well Spiderman of course.

Examples such as this gives an insight into how simple and in-depth advertisers think in today's world. Information from companies are also included with the images explaining how and why these ideas were used.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
Many books on advertising fail on two points: first, the author(s) tend to have a highly inflated opinion of themselves/their work and have a highly polarized view of what they consider 'good work'. Second, the books fail to acknowledge modern advertising, preferring instead to focus on adverts from the 60s, 70s and 80s.

This is where Guerrilla Marketing succeeds. It's modern, insightful and inspirational. There's a short and insightful foreward, and a straight-to-the-point introduction - both succinctly explaining the state of modern 'advertising' and how those in communication/advertising/marketing need to adapt or die. The book then presents scores of international 'guerrilla' marketing campaigns. (For guerrilla, read non-traditional). There's more than 70 in this book, covering all kinds of products and industries from all over the world. Some campaigns have been produced on huge budgets, but it's nice to see more cost-effective campaigns too.

The high quality paper make the reproductions come to life and are accompanied by a couple of paragraphs of text. Nothing detailed or academic - just a short précis of the work.

The book is as relevant today as it was when it was first published, though you should also look at Guerrilla Advertising 2: More Unconventional Brand Communications

Highly recommended for anyone in a marketing discipline. You'll be inspired and amazed at the campaigns.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellencia 31 Jan 2009
Format:Paperback
Excellent book, with plenty of examples of witty campaigns! It encourages thinking outside the box, guaranteeing exciting, innovative campaigns....
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5.0 out of 5 stars awesome purchase! 29 Nov 2011
By Ricardo
Format:Paperback
Bought this book to get some new info on the issue, as I'm doing a master degree on advertising. Very helpfull, I'm sure it will be a good surprise for those enthusiastics on guerrilla advertising!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.4 out of 5 stars  9 reviews
8 of 8 people found the following review helpful
3.0 out of 5 stars It's nice 9 Jan 2007
By Massimiliano Favilli - Published on Amazon.com
Format:Paperback
It's a nice book. But it's just a nice selection of advertising cases to browse, it's funny to give it a look, it's cool to keep it on a table or shelves in your office. But there's little to none indeep analysis, and I didn't find it particulary useful as food for thoughts.

I do not regret buying it.
1 of 1 people found the following review helpful
5.0 out of 5 stars OOH effectiveness 19 Oct 2009
By Philipp Furst Buttler - Published on Amazon.com
Format:Paperback|Verified Purchase
Great examples of impressive outdoor campaigns. The stuff clients would like to have, even though only a few of them have the stomach to approve it. Marketing in pure status, great ideas, lots of them very inexpensive, some difficult to execute because of legal restrictions. A book to have in any library if you like effective advertising. This would be a book which would be difficult to sell over Amazon's Kindle device because of the pictures.
1 of 1 people found the following review helpful
5.0 out of 5 stars Good to have around 11 Dec 2008
By Martinigirl - Published on Amazon.com
Format:Paperback
I agree that this book will be out of date soon but it is nice to see where this type of advertising started. Many of these were the first of it's kind and truly innovative. Nice, large photos with some explanations. I think it is a good book to keep on your bookshelf as a reference.
1 of 1 people found the following review helpful
3.0 out of 5 stars it's a good read once refference 13 Feb 2008
By Ryan B. King - Published on Amazon.com
Format:Paperback
It's not bad but it'll be out dated in a few years just because the subject matter changes so quickly.
1 of 1 people found the following review helpful
5.0 out of 5 stars wonderful. 2 July 2007
By J. Binder - Published on Amazon.com
Format:Paperback
this book is great as a source of inspiration. i'm very happy with this purchase.
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