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Guerrilla Advertising: Unconventional Brand Communication Paperback – 10 Jul 2006


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Product details

  • Paperback: 192 pages
  • Publisher: Laurence King (10 July 2006)
  • Language: English
  • ISBN-10: 1856694704
  • ISBN-13: 978-1856694704
  • Product Dimensions: 23.4 x 2 x 30.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 428,344 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By H. V. Nguyen on 18 Jan. 2009
Format: Paperback
Guerrilla Advertising is 'the' book companion for all those who want original inspiring advertising campaigns from the world's best agencies around. With witty campaigns showing advertisers who think outside the box guaranteeing satisfaction with whats inside.

For example, to celebrate the launch of Spiderman an advertising campaign was produced by putting inside the Men's Toilets a cubicle near the ceiling. Who of course to use that cubicle? Well Spiderman of course.

Examples such as this gives an insight into how simple and in-depth advertisers think in today's world. Information from companies are also included with the images explaining how and why these ideas were used.
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1 of 1 people found the following review helpful By G Marwaha on 23 Sept. 2011
Format: Paperback Verified Purchase
Many books on advertising fail on two points: first, the author(s) tend to have a highly inflated opinion of themselves/their work and have a highly polarized view of what they consider 'good work'. Second, the books fail to acknowledge modern advertising, preferring instead to focus on adverts from the 60s, 70s and 80s.

This is where Guerrilla Marketing succeeds. It's modern, insightful and inspirational. There's a short and insightful foreward, and a straight-to-the-point introduction - both succinctly explaining the state of modern 'advertising' and how those in communication/advertising/marketing need to adapt or die. The book then presents scores of international 'guerrilla' marketing campaigns. (For guerrilla, read non-traditional). There's more than 70 in this book, covering all kinds of products and industries from all over the world. Some campaigns have been produced on huge budgets, but it's nice to see more cost-effective campaigns too.

The high quality paper make the reproductions come to life and are accompanied by a couple of paragraphs of text. Nothing detailed or academic - just a short précis of the work.

The book is as relevant today as it was when it was first published, though you should also look at Guerrilla Advertising 2: More Unconventional Brand Communications

Highly recommended for anyone in a marketing discipline. You'll be inspired and amazed at the campaigns.
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1 of 1 people found the following review helpful By M. Leydon on 31 Jan. 2009
Format: Paperback
Excellent book, with plenty of examples of witty campaigns! It encourages thinking outside the box, guaranteeing exciting, innovative campaigns....
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By Ricardo on 29 Nov. 2011
Format: Paperback
Bought this book to get some new info on the issue, as I'm doing a master degree on advertising. Very helpfull, I'm sure it will be a good surprise for those enthusiastics on guerrilla advertising!
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By miss s coates on 27 Mar. 2015
Format: Paperback Verified Purchase
Brilliant product, and perfect!
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