- Paperback: 192 pages
- Publisher: Laurence King (10 July 2006)
- Language English
- ISBN-10: 1856694704
- ISBN-13: 978-1856694704
- Product Dimensions: 29.8 x 23 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
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Amazon Bestsellers Rank:
300,990 in Books (See Top 100 in Books)
- #96 in Books > Art, Architecture & Photography > Graphic Arts > Advertising
- See Complete Table of Contents
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Product Description
Product Description
Shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.
About the Author
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Original Ideas,
By
This review is from: Guerrilla Advertising: Unconventional Brand Communication (Paperback)
Guerrilla Advertising is 'the' book companion for all those who want original inspiring advertising campaigns from the world's best agencies around. With witty campaigns showing advertisers who think outside the box guaranteeing satisfaction with whats inside.
For example, to celebrate the launch of Spiderman an advertising campaign was produced by putting inside the Men's Toilets a cubicle near the ceiling. Who of course to use that cubicle? Well Spiderman of course. Examples such as this gives an insight into how simple and in-depth advertisers think in today's world. Information from companies are also included with the images explaining how and why these ideas were used.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Brilliant book - very inspiring and still relevant,
By Bix (UK) - See all my reviews
This review is from: Guerrilla Advertising: Unconventional Brand Communication (Paperback)
Many books on advertising fail on two points: first, the author(s) tend to have a highly inflated opinion of themselves/their work and have a highly polarized view of what they consider 'good work'. Second, the books fail to acknowledge modern advertising, preferring instead to focus on adverts from the 60s, 70s and 80s.
This is where Guerrilla Marketing succeeds. It's modern, insightful and inspirational. There's a short and insightful foreward, and a straight-to-the-point introduction - both succinctly explaining the state of modern 'advertising' and how those in communication/advertising/marketing need to adapt or die. The book then presents scores of international 'guerrilla' marketing campaigns. (For guerrilla, read non-traditional). There's more than 70 in this book, covering all kinds of products and industries from all over the world. Some campaigns have been produced on huge budgets, but it's nice to see more cost-effective campaigns too. The high quality paper make the reproductions come to life and are accompanied by a couple of paragraphs of text. Nothing detailed or academic - just a short précis of the work. The book is as relevant today as it was when it was first published, though you should also look at Guerrilla Advertising 2: More Unconventional Brand Communications Highly recommended for anyone in a marketing discipline. You'll be inspired and amazed at the campaigns.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Excellencia,
By
This review is from: Guerrilla Advertising: Unconventional Brand Communication (Paperback)
Excellent book, with plenty of examples of witty campaigns! It encourages thinking outside the box, guaranteeing exciting, innovative campaigns....
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