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Guerrilla Advertising: Cost-effective Tactics for Small-business Success (Guerrilla Marketing) Paperback – 1 Jun 1994

3.5 out of 5 stars 2 customer reviews

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Product details

  • Paperback: 302 pages
  • Publisher: Houghton Mifflin Company; 1st Paperback Edition edition (1 Jun. 1994)
  • Language: English
  • ISBN-10: 0395687187
  • ISBN-13: 978-0395687185
  • Product Dimensions: 15.2 x 1.9 x 22.9 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,404,710 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

Synopsis

Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.


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Top Customer Reviews

Format: Paperback
If this worked, they wouldn't be writing this book..... Meaning they'd be rich enough with some other business not to need to bother. There is very little that isn't either obvious, irrelevant or silly. Posting flyers on noticeboards? Oh. I really needed a book to think of that.
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Format: Paperback
When I read the book I found that it makes you learn about business in a way that was meeting you at your level.
It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.
Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0x9057a060) out of 5 stars 9 reviews
11 of 12 people found the following review helpful
HASH(0x8f52e6a8) out of 5 stars Excellent book 2 Oct. 1999
By A Customer - Published on Amazon.com
Format: Paperback
Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed.
9 of 11 people found the following review helpful
HASH(0x8f52eb10) out of 5 stars Totoal outstanding for a british market 6 July 1998
By A Customer - Published on Amazon.com
Format: Paperback
When I read the book I found that it makes you learn about business in a way that was meeting you at your level.
It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.
Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy!
1 of 1 people found the following review helpful
HASH(0x8f52ea8c) out of 5 stars good book 2 9 Oct. 2010
By steshe865 - Published on Amazon.com
Format: Paperback Verified Purchase
This book is worth the money. The tips and ideas presented are easy to follow and useful, in my opinion.
HASH(0x8f52e8a0) out of 5 stars Great Advertising 19 Dec. 2012
By Dan Anderson - Published on Amazon.com
Format: Paperback Verified Purchase
I appreciate the way this book approaches marketing techniques when appealing to the masses. I have used a few of their ideas and strategies, and recommend this book to anyone who wants more opinions to pull from.
2 of 3 people found the following review helpful
HASH(0x8f52e9fc) out of 5 stars Not worth the money - phoning it in. 9 Sept. 2008
By Peter Finfrock - Published on Amazon.com
Format: Paperback
The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments.
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