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Guerilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Guerrilla Marketing)

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Guerilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (Guerrilla Marketing) (Paperback)

by Jay Conrad Levinson (Author)

1.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 314 pages
Publisher: Houghton Mifflin; 2 edition (14 Jan 1998)
Language English
ISBN-10: 039586061X
ISBN-13: 978-0395860618
Product Dimensions: 22.4 x 15.2 x 2.3 cm

Average Customer Review: 1.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 556,203 in Books (See Bestsellers in Books)

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Synopsis
Shows how to promote a business on the Internet while applying proven marketing tactics.

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19 of 21 people found the following review helpful:

1.0 out of 5 stars Disappointing, 6 Jun 1999

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As a marketing professional, I was truly disappointed with this book. It should've been more appropriately titled "Internet 101". It is outdated, shallow, and the majority of the book wastes your time by teaching you the basics of the Internet, newsgroups and email. Most of the concepts are obvious and nothing new. If you're looking for original ideas and real hard-core concepts, this is definitely not the book!

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