- Paperback: 240 pages
- Publisher: Houghton Mifflin (Trade) (April 1996)
- Language English
- ISBN-10: 0395742838
- ISBN-13: 978-0395742839
- Product Dimensions: 22.8 x 15.2 x 1.4 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 126,547 in Books (See Top 100 in Books)
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Synopsis
Describes marketing techniques particularly effective for home-based businesses, emphasizing the importance of positioning, word-of-mouth advertising, direct mail, and customer service.
Inside This Book
(Learn More)
First Sentence
YOU'RE MAKING HISTORY. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
YOU'RE MAKING HISTORY. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
36 of 37 people found the following review helpful
Format:Paperback
I am about to start my own consultancy, run from home, and one of my main concerns was marketing - I had no real idea how to go about publicising and promoting my business. This book has changed that! It is full of really practical, low cost, tips which can apply to all sorts of small businesses - including creative ways to use printed material, such as business cards and newsletters, to make an impact. It clearly tells you what works and what doesn't for small, home - based businesses. I've not only lost the fear of marketing, I can't wait to get started and put some of these ideas into practice. I never thought I could actually get excited about the prospect of marketing but that's the effect this book has had. I'm really glad I found it.
7 of 52 people found the following review helpful
Format:Paperback
This book tells about how to, make pipe bombs, letter bombs, use hit and run tactics and other guerrilla warfare techniques that can be used in running a small business. Just kidding :) !! Guerrilla Marketing for the Home-Based Business is a wonderful source of knowledge and info on all forms of marketing and business.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
6 reviews
35 of 37 people found the following review helpful
Boost your business brain-power!
4 Jun 1998
Format:Paperback
Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!
6 of 6 people found the following review helpful
Straight forward, easy-to-read. Great Supplimental Work.
2 Aug 2006
Format:Paperback
I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication.
The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.
The array of marketing materials it covered, plus the simple "case studies" kept it interesting.
I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.
The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.
The array of marketing materials it covered, plus the simple "case studies" kept it interesting.
I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.
3 of 3 people found the following review helpful
Must have marketing tool!
30 July 2007
Format:Paperback
So far this is one of my favorite books. The connection made between marketing for small businesses and guerrilla warfare is brilliant. You my friends are the guerrillas. The giant corporations are your competitors, and you can hit them by being quick, responsive and inventive. Your strength is in being small.
The idea of finding your niche in the marketplace is an amazing one. How many stories have you read on other people's blogs or in entrepreneurial magazines about people who made a few million selling upscale clothes for little boys, lotions and shampoos for babies made with all natural products or jars of different, fancy types of peanut butter. Those are just a few of the stories I've heard lately.
I've started thinking that I really enjoy the marketing side of business. I can't wait until our business is further in its development. Then, I can use everything I've learned in this book, about how to use my time and money wisely, to ensure that those most likely to be my clients know about my business.
Anyone that owns a startup business should get this book. It has so many great ideas, you can really customize your marketing strategy to your business.
--
Cat Cromar
www.astartuplife.com/category/book-reviews
The idea of finding your niche in the marketplace is an amazing one. How many stories have you read on other people's blogs or in entrepreneurial magazines about people who made a few million selling upscale clothes for little boys, lotions and shampoos for babies made with all natural products or jars of different, fancy types of peanut butter. Those are just a few of the stories I've heard lately.
I've started thinking that I really enjoy the marketing side of business. I can't wait until our business is further in its development. Then, I can use everything I've learned in this book, about how to use my time and money wisely, to ensure that those most likely to be my clients know about my business.
Anyone that owns a startup business should get this book. It has so many great ideas, you can really customize your marketing strategy to your business.
--
Cat Cromar
www.astartuplife.com/category/book-reviews
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Search Customer Discussions
|
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/02/x-locale/communities/discussion_boards/start-new-discussion-sec._V192198663_.gif){kind=small}
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
