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Gucci - The Making Of
 
 
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Gucci - The Making Of [Hardcover]

Frida Giannini
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Product details

  • Hardcover: 384 pages
  • Publisher: Rizzoli International Publications (20 Sep 2011)
  • Language English
  • ISBN-10: 0847836797
  • ISBN-13: 978-0847836796
  • Product Dimensions: 26.2 x 4.5 x 33.8 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 81,373 in Books (See Top 100 in Books)

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Stefano Tonchi
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Product Description

Product Description

An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs. Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. Conceived by fashion curator Maria Luisa Frisa and W magazine editor in chief Stefano Tonchi, this comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design.
This gorgeous book designed by Arnell offers an in-depth look into Gucci’s origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. Featuring contributions by Lynn Hirschberg, Judith Clark, Katie Grand, Peter Arnell, Maria Luisa Frisa, and a wide variety of additional important commentators, the book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand.

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Most Helpful Customer Reviews
By OMC
Format:Hardcover|Amazon Verified Purchase
Gucci The Making Of is a must-have for every fashion lover. Personally I always have been ambivalent about the brand: it seems to move between the poles of Italian vulgarity and true style/beauty. But Gucci is fascinating regardless of aesthetic preferences. The thing I love about this book is that it looks like your average coffee table tome (which it is at one level) but is overflowing with information and essays which place the fashion house in the right context. As a historical overview the book is extremely thorough: everything from business, shops, advertisements, signature symbols and patterns is presented in illustrations and text.

I only have three minor points of criticism: I would have liked to see more reproductions of the legendary 1997 Mario Testino campaign. There is a slight overexposure of contemporary celebrities wearing Gucci towards the end of the book. And lastly I find it questionable the way fragrances like the great but discontinued Nobile are written out of history in the perfume chapter.
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Amazon.com:  1 review
8 of 8 people found the following review helpful
Gucci: The Making Of 13 Dec 2011
By Lilly Ford - Published on Amazon.com
Format:Hardcover
Another new fashion book that has been recently released, and it's again thick and heavy but loaded with fantastic photos. There are also various essays chronicling the history and the rise of Gucci as a powerful label. I haven't delved deep into the text but the few parts that I've read were interesting. The overall quality of the book is spectacular and the photos are large and very clear. There are also some sub-chapters written on a different size and color of paper acting like supplements and some of them reproduce historical records or magazine columns. The only thing that I didn't really like was the multiple shots depicting the current Creative Director Frida Giannini. Granted that she is a talented woman and she is the editor of this book, but that doesn't justify placing her first when chronicling the history of those who held the same position and preceded her, but this is just me. With that being said, this is a highly recommended addition to any fashion library and a beautiful coffee-table book as well.
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