We first discovered this watch on a caribbean cruise and we found what we thought were good prices both on the ship and in stores, about 25% off. On the ship, I checked online prices and decided to hold off a purchase until I got home. I went with Amazon not just because of the price but the rock solid return policy. As far as the watch goes, it's a stunning watch that should be stylish for some time. It's a timeless design and the diamonds at 12/3/6/9 make it casual or dressy. There is a new version with diamonds all around the bezel but my wife thinks it's too elegant and it's quite a bit more money as well.