This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a "tsunami" that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will "lap" their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.
Growing Up Digital: Rise of the Net Generation
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With the help of about 300 members of the Net Generation, or N-Gen, Don Tapscott explores what the Internet and other digital interactive technology is doing to and for our children. Despite fears that new technology is making kids more antisocial and less intellectual, Tapscott shows that kids are using it to play, build relationships and explore their world. And while the digital world has dangers, it also has greater opportunities.
Tapscott shows the role technology plays in how N-Genners learn, socialize among themselves, and interact with friends and family--often through insightful quotes from the kids themselves. Tapscott demonstrates how many clear truths, for instance that learning is social, have led to false conclusions, such as that computer use, being an individual activity, hampers social learning. And, with his N-Gen helpers, he puts the hype about Net porn in perspective. As one 15-year-old puts it, "I have never 'stumbled' into a site I didn't want to see. Not like on TV where I have occasionally flicked the channel only to 'stumble' into some gruesome murder scene." Yet the author also acknowledges that every new development has its problems and offers commonsense caution, quoting Alan Kay: "We don't have natural defenses against fat, sugar, salt, alcohol, alkaloids--or media. Television should be the last mass-communications medium to be naively designed and put into the world without a surgeon general's warning." --This text refers to an out of print or unavailable edition of this title.
From the Publisher
Growing Up Digital has some very good insights
Like most US business books, Growing Up Digital, has some very good insights.
Like most US business books, Growing Up Digital, has some very good insights.
Tapscott, a US internet guru, explores the simple premise that the "net generation" will have a huge impact on the way we work. That's because they are teaching us. "n-genners" are today's two-to 22-year-olds who have grown up digital, and are utterly comfortable with technology. In fact, such is the speed at which kids are outpacing adults, there is now a generation 'lap' rather than 'gap'.
This book helps explain the draw of the computer for children, and how it affects the way they think.
Marketing - March 2000
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The Net Generation has arrived! Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The Net Generation has arrived! Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Jay
Format:Paperback
Maybe my expectations were too high based on the reviews. I found most of the information in this book to be news items. Also, anyone that follows technology in the news will not find much insight into this book. The book is an overview of how the younger generation uses technology in their social lives, play and work. If you are not very familiar with the internet and don't watch the news this book would be worthwhile. However, anyone who uses the internet and keeps up on the news won't get much out of it.
3 of 3 people found the following review helpful
By A Customer
Format:Hardcover
Growing Up Digital is a must read for parents, educators, business leaders, and anyone else concerned about the future. According to Don Tapscott, the fact that the Net Generation is the first to know more about technology than their parents and to control the use of the new media has serious implications that must be considered. Their expertise and knowledge are causing a power shift in the relationship of children in the family, the school, and potentially the workplace, and the economy. Throughout the book, Tapscott discusses the potential impact of the N-generation on these institutions and enthusiastically paints a reassuring picture of the new technologies overall effects. He bases his conclusions on anecdotal evidence, case studies, personal interviews, and research conducted in a limited number of newsgroups, chats and MOOs. His findings suggest that children have been empowered by the digital media to develop critical thinking skills and use technology to gather, evaluate, and synthesize information. They thrive on interacting and communicating, and are developing skills in collaborating and teamwork. Though they reject many aspects of the status quo, they are active proponents of saving the environment and the planet. They accept diversity and have global awareness and consciousness.
Tapscott creates a roadmap of the changes he believes must take place in education and industry in order to accommodate the n-generation. He outlines the new role that teachers must take-that of facilitator and motivator--and urges a shift from pedagogy to the creation of learning partnerships and learning cultures with both teachers and students participating in the design. He proposes a learning model of student-centered discovery enabled by emerging technologies.
According to Tapscott, as the Net Generation takes their place as knowledge workers in the corporate world, organizations must restructure to accommodate their networked learning/working style. Because they are the key capital investment in their corporations, organizations with hierarchical, top-down models of leadership will not survive. Only corporations that adapt to their needs for flatter, more open and responsive organizations and culture, and open communication will be able to maintain their human assets.
Tapscott's warn us to act now to prevent a digital divide, caused by the fact that many families and schools do not have computers and access to the Internet. He argues that unless government, business, and the private sector take roles in financing, building, and supporting new media technology growth in the schools and communities, we may end up as a two-tiered society.
Overall, I felt this book provides a powerful picture of the effect of growing up digital on the Net Generation and our future economy, social structures, industry, and culture. If we can adapt, the future looks promising.
2 of 2 people found the following review helpful
By A Customer
Format:Hardcover
Another reviewer called this book a masterwork. Odd indeed. To prove he's a clueless boomer Mr. Tapscott doesnt even include URL's to the few interesting points he makes in the book.
Like Mr. Tapscott apparently many of the parents of these children are techno illiterate. The false conclusion tappie reaches is that this makes the children experts and masters of the technology. By the examples they give, most are merely superficial users of a technology - not creators or shapers of technology.
In summary what can you expect from a book written by a boomer guided by a bunch of teenagers. Find a real teenager to talk to and skip this book.
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Most Recent Customer Reviews
4.0 out of 5 stars
Higher Ed Faculty should read this book
Tapscott addresses salient points about the Net generation and its expecations of educators, whether they be in K-12 or Higher Education. Read more
Published on 2 May 1999
1.0 out of 5 stars
Don't Read. Tapscott loses his credibility early in.
I had high hopes for this book. I was very disappointed. The only good side to this book is the demographics, but even now I am doubted the validity of those. Read more
Published on 8 April 1999
4.0 out of 5 stars
Great book about the "net generation"!
This book is a great book to read if you are interested in the net generation and how they will affect our future. Read more
Published on 1 April 1999
4.0 out of 5 stars
I agree with Tapscott's views - especially in education.
I liked this book. Don Tapscott adequately discusses the importance of the Net Generations' influence on our society's education system, culture, government, and commerce. Read more
Published on 17 Mar 1999
5.0 out of 5 stars
Finally, a true representation.
I'm a 17 year old from Toronto (an "N-gener"). When I picked up a copy of this book, I expected to find what I always see - a skewed, assumtion-based, innacurate view of... Read more
Published on 20 Jan 1999
5.0 out of 5 stars
Shifting paradigms
Just when I thought I had a handle on the n-gen's way of thinking and communicating, Tapscott reveals even more insights. GUD is a paradigm shifting read. Read more
Published on 2 Nov 1998
5.0 out of 5 stars
Deanna's World Review
As someone mentioned in this book, I would like to say it was a great experience and an excellent book. Lots of research and time was put forth and it's obvious. My congrats. Read more
Published on 18 Oct 1998
4.0 out of 5 stars
Interesting, although repetitive
This drags a bit, but the pretense is interesting: the grade school kids of today are growing up with computers. They won't fear them, they'll demand more of them. Read more
Published on 5 Sep 1998
5.0 out of 5 stars
Here comes the future!
And the future is exciting. The N-generation is going to change the way we all live: the way we do business, the way we shop, even where we live. Read more
Published on 28 July 1998
2.0 out of 5 stars
A decent read, but a wanna-be author
A sorry attempt by Tapscott to be the one to coin the term that defines the current generation of children. Read more
Published on 26 Jun 1998
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