From the Back Cover
Would you like to increase your sales and profit?
Are you great at delivering your service but less sure about how to attract more clients?
If you want your business to succeed, you need to know why people should buy from you when they can buy from the competition.
Answer this question with confidence and learn how to effectively run and grow your service-based business using the practical solutions in Grow Your Service Firm. It has been written as a result of over twenty years spent helping other people make their businesses thrive.
Inside, Robert Craven, "the entrepreneurship guru" (The Financial Times), reveals the tools and techniques that you need to transform plans into actions, including tips on how to:
- Identify the unique benefits of your service
- Discover the most effective sales method
- Connect with potential clients
- Win new business
- Get ahead of the competition
Stop working too hard for too little reward. Start making your service business work for you.
About the Author
As managing director of the Directors' Centre, the award-winning management consultancy company, Robert Craven works with the ambitious directors of fast-growing businesses who feel that they could be doing even better. Robert spent five years running training and consultancy programmes for entrepreneurial businesses at Warwick Business School. Running his own consultancy since 1998, he is now one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.