Grow Your Service Firm [Paperback]

Robert Craven has surpassed the best with his latest book, Grow Your Service Firm. Those familiar with Craven's other works will not be surprised, especially when one considers that he is living proof of the methods he teaches, (as are the innumerable businesses that Robert has directly and indirectly assisted over the years, including my own).

The title explains exactly what can happen in just few hours if you buy the book, follow the instructions and build the tools into your everyday practice. Do these things and you will see your business with absolute clarity. It will also be like falling in love again with the idea of being in business!

In contrast, if you plan on 'speed-reading' Grow your Service Firm to elicit a few MBA buzz-words to cast spells on your staff hoping it will bring you the premature rewards and red Ferrari, you may as well stop now and buy a Harry Potter book instead. Buy this book, however, and you will instantly be transported to Craven's World, where nonsense, laziness and a lack of common sense or commitment are not welcome; however, even if they've ever affected you, this book is the antidote.

Grow Your Service Firm will give you all of the necessary components to make your business very successful. Simply add a high level of commitment to following through and you will see permanent, successful change. Gladwell's 'Outliers' cited K. Anders Ericsson's study that says it takes 10,000 hours of deliberate practice to master any skill. Dr. Ericsson's study states that only deliberate practice--intensely focused time spent trying to improve--causes progress. You can count the hours people drive and you're not going to see a high correlation to skill. You have to try to stretch yourself and attain higher levels of control. Business is no less an equation; you put in energy and use intelligent, proven methods like Robert Craven's, and you will get a massive return on investment for your efforts.

Robert Craven's one on one consultancy fees are very reasonable considering how effective he is, but this book is much cheaper yet is (almost) as good as having him on your 'dream-team'. So consider this; in offering you this book, he is literally giving you years of successful business coaching and craft and you'll only have to spend less than it costs for an average lunch.

It's a small commitment for guaranteed results, especially for those with no time to lose?

I want share my thoughts on Robert Craven's book `Grow Your Service Firm'.
As a service provider myself unlike manufacturers and retailers, I have a bigger challenge in getting people to buy my services ... they can't touch, see or smell what I do.
And that's why service providers like us need to be more creative in how we market ourselves, sell ourselves and ultimately grow our business.
And that's where `Grow Your Service Firm' comes in. Robert Craven shares his vast experience in helping service businesses grow by showing us:
- How to distinguish ourselves and beat the competition
- He takes us through a seven step process on how to be seen as an expert in your industry. He also shares his 22 point Action Plan which will get you to expert status
- And because we don't have physical products to sell he takes us through what makes a powerful marketing tool kit
There are so many great ideas, tips and strategies contained within theses pages.
As a service provider myself I'm going to be reading and re-reading this book over and over again ... I can see it becoming my bible.
It really is an excellent book and I highly recommend it - Robert Craven `Grow Your Service Firm'.

The book works for me because it is simple, practical, easy to read and without technical frameworks and jargonGrow Your Service Firm. The theory of marketing is made simple and easy to understand. It has tools for people to use and checklists.

In many of the books I have to spend 80% of my time reading to gain only 20% of knowledge in the area. This book is completely opposite, being easy read; one can skim the book and gain a lot of knowledge. I really appreciate Robert's writing skill and his expertise in the knowledge area.