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Product Description
Product Description
Are you great at doing your skill but aren’t so sure about how to get more/better clients?
Do you wonder why you don’t get the results you feel you deserve?
If you’re not selling a tangible product, it can be hard to market your business.
However, if you cannot attract clients then you will have no business.
Robert Craven, who works with ambitious directors of fast-growing businesses, helps you identify the benefits of your service business to enable you to secure a reliable ‘sales funnel’ of leads to your business. After all, unless you know why people buy from you – rather than a competitor – then you cannot present your business in a way that appeals to their needs.
The number of professional service businesses or service firms is enormous. Service businesses include everything from an accountant, an artist, an acting coach, an advertising consultant through to a Zen Buddhism teacher or an independent zoo inspector. The list is endless. The principle behind growing them is, however, the same.
Robert Craven’s work on marketing and strategy has been acted upon by thousands of growing businesses. Here, in Grow Your Service Firm, he equips small businesses owners like you with practical solutions to help you run and grow a successful business – whatever industry you’re in.
From the Back Cover
Would you like to increase your sales and profit?
Are you great at delivering your service but less sure about how to attract more clients?
If you want your business to succeed, you need to know why people should buy from you when they can buy from the competition.
Answer this question with confidence and learn how to effectively run and grow your service-based business using the practical solutions in Grow Your Service Firm. It has been written as a result of over twenty years spent helping other people make their businesses thrive.
Inside, Robert Craven, "the entrepreneurship guru" (The Financial Times), reveals the tools and techniques that you need to transform plans into actions, including tips on how to:
- Identify the unique benefits of your service
- Discover the most effective sales method
- Connect with potential clients
- Win new business
- Get ahead of the competition
Stop working too hard for too little reward. Start making your service business work for you.
Are you great at delivering your service but less sure about how to attract more clients?
If you want your business to succeed, you need to know why people should buy from you when they can buy from the competition.
Answer this question with confidence and learn how to effectively run and grow your service-based business using the practical solutions in Grow Your Service Firm. It has been written as a result of over twenty years spent helping other people make their businesses thrive.
Inside, Robert Craven, "the entrepreneurship guru" (The Financial Times), reveals the tools and techniques that you need to transform plans into actions, including tips on how to:
- Identify the unique benefits of your service
- Discover the most effective sales method
- Connect with potential clients
- Win new business
- Get ahead of the competition
Stop working too hard for too little reward. Start making your service business work for you.
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
Robert Craven has surpassed the best with his latest book, Grow Your Service Firm. Those familiar with Craven's other works will not be surprised, especially when one considers that he is living proof of the methods he teaches, (as are the innumerable businesses that Robert has directly and indirectly assisted over the years, including my own).
The title explains exactly what can happen in just few hours if you buy the book, follow the instructions and build the tools into your everyday practice. Do these things and you will see your business with absolute clarity. It will also be like falling in love again with the idea of being in business!
In contrast, if you plan on 'speed-reading' Grow your Service Firm to elicit a few MBA buzz-words to cast spells on your staff hoping it will bring you the premature rewards and red Ferrari, you may as well stop now and buy a Harry Potter book instead. Buy this book, however, and you will instantly be transported to Craven's World, where nonsense, laziness and a lack of common sense or commitment are not welcome; however, even if they've ever affected you, this book is the antidote.
Grow Your Service Firm will give you all of the necessary components to make your business very successful. Simply add a high level of commitment to following through and you will see permanent, successful change. Gladwell's 'Outliers' cited K. Anders Ericsson's study that says it takes 10,000 hours of deliberate practice to master any skill. Dr. Ericsson's study states that only deliberate practice--intensely focused time spent trying to improve--causes progress. You can count the hours people drive and you're not going to see a high correlation to skill. You have to try to stretch yourself and attain higher levels of control. Business is no less an equation; you put in energy and use intelligent, proven methods like Robert Craven's, and you will get a massive return on investment for your efforts.
Robert Craven's one on one consultancy fees are very reasonable considering how effective he is, but this book is much cheaper yet is (almost) as good as having him on your 'dream-team'. So consider this; in offering you this book, he is literally giving you years of successful business coaching and craft and you'll only have to spend less than it costs for an average lunch.
It's a small commitment for guaranteed results, especially for those with no time to lose?
The title explains exactly what can happen in just few hours if you buy the book, follow the instructions and build the tools into your everyday practice. Do these things and you will see your business with absolute clarity. It will also be like falling in love again with the idea of being in business!
In contrast, if you plan on 'speed-reading' Grow your Service Firm to elicit a few MBA buzz-words to cast spells on your staff hoping it will bring you the premature rewards and red Ferrari, you may as well stop now and buy a Harry Potter book instead. Buy this book, however, and you will instantly be transported to Craven's World, where nonsense, laziness and a lack of common sense or commitment are not welcome; however, even if they've ever affected you, this book is the antidote.
Grow Your Service Firm will give you all of the necessary components to make your business very successful. Simply add a high level of commitment to following through and you will see permanent, successful change. Gladwell's 'Outliers' cited K. Anders Ericsson's study that says it takes 10,000 hours of deliberate practice to master any skill. Dr. Ericsson's study states that only deliberate practice--intensely focused time spent trying to improve--causes progress. You can count the hours people drive and you're not going to see a high correlation to skill. You have to try to stretch yourself and attain higher levels of control. Business is no less an equation; you put in energy and use intelligent, proven methods like Robert Craven's, and you will get a massive return on investment for your efforts.
Robert Craven's one on one consultancy fees are very reasonable considering how effective he is, but this book is much cheaper yet is (almost) as good as having him on your 'dream-team'. So consider this; in offering you this book, he is literally giving you years of successful business coaching and craft and you'll only have to spend less than it costs for an average lunch.
It's a small commitment for guaranteed results, especially for those with no time to lose?
3 of 3 people found the following review helpful
Format:Paperback
There are a number of books out there which proclaim to help you in business but this book is one that really delivers. The author seems to know what he is talking about and draws upon his experience to offer useful and insightful advice. It is a tough economic climate out there and this book should form a part of your armoury to survive. Well worth the money.
3 of 3 people found the following review helpful
Format:Paperback
I am on my third reading i cant get enough of the strategies. Very inspirational and ready for the challenge.
Its down to me now.
Its down to me now.
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Most Recent Customer Reviews
Everything you need to grow your service firm
This book by Robert Craven really has everything a service professional needs to be successful. Packed with ideas, stories, exercises and examples, it offers the struggling or... Read more
Published 26 days ago by Mindy Gibbins-Klein
One Idea Could Grow Your Service Business...
I am always looking for books to recommend to my clients and this is one I would have no hesitation in recommending. Read more
Published 1 month ago by Nick Jervis
A Firm is a partnership
A Firm is a partnership in which the partners share equally, the risks and the rewards. This book is about Companies
Published 1 month ago by P. V. Hackett
Practical, straightforward and supremely helpful
This highly targeted book does exactly what it says on the cover: If you run a small or medium sized service-based business, it will help you to grow it. Read more
Published 1 month ago by H. Stewart
An Essential Guide for Service-Based Businesses
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Published 1 month ago by R. Warlow
Simple and practical
The book works for me because it is simple, practical, easy to read and without technical frameworks and jargonGrow Your Service Firm. Read more
Published 2 months ago by Rashmi
This book is unlike any other
As the author of many books for professional service firms myself (eg The UK's Best Accountancy Practices and Your Blueprint for a Better Accountancy Practice ), I read a lot. Read more
Published 2 months ago by S. Pipe
An expert knows they should always be learning.....
There is no excuse for those running service businesses not to learn from Grow Your Service Firm.
For new experts starting out, it guides through the basic questions of... Read more
For new experts starting out, it guides through the basic questions of... Read more
Published 2 months ago by Andrew Callard
Great Development Handbook for Service Business Owners
This excellent business development guide is suitable for a whole range of service businesses, but particularly small firms, and though Robert indulges his 'love' of using... Read more
Published 2 months ago by GeorgeM
Just what you need to know. What you wanted to know actually. Fun
This is a very good book from a writer with a very good intention of teaching.
The book tells you how to brand yourself as an expert. Read more
The book tells you how to brand yourself as an expert. Read more
Published 3 months ago by Cesar Malacon
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