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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web (Voices That Matter) [Paperback]

Paul Adams
4.9 out of 5 stars  See all reviews (10 customer reviews)
Price: £18.99 & FREE Delivery in the UK. Details
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Book Description

21 Nov 2011 Voices That Matter
The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we’ve been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people–around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it’s more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

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Product details

  • Paperback: 168 pages
  • Publisher: New Riders; 1 edition (21 Nov 2011)
  • Language: English
  • ISBN-10: 0321804112
  • ISBN-13: 978-0321804112
  • Product Dimensions: 20.4 x 13.4 x 0.9 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 389,083 in Books (See Top 100 in Books)

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Product Description

About the Author

Paul Adams is widely recognized as one of the leading thinkers on the social web. He is a researcher and designer, currently working as the Global Brand Experience Manager at Facebook. Prior to Facebook, Paul led Google’s social research team, where his work influenced the direction of Google+, and where he also worked on Gmail, YouTube, and Mobile. He has worked in the user experience field for the last 11 years, as a product designer with Dyson, a consultant for clients including Vodafone, the BBC, and the Guardian, and as a researcher in the fields of social behavior and technology across Europe, the U.S., and Asia.

For more information on Paul’s work, visit his site

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars easy reading with practical cases 22 Feb 2014
Format:Kindle Edition|Verified Purchase
I had problems receiving the file but was because of a different card used.
The book was recommended by friend and was very good as expected
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4.0 out of 5 stars great intro to the fundamentals of social media 21 Aug 2013
Format:Kindle Edition
I saw a short video from Paul (author) and then bought this book. Really solid overview of the fundamentals of social media, what makes people social, how they behave and how a brand or organisation can succeed at social. Great quick tips, summary and further reading in each chapter. I would recommend this book before others on social media as the fundamentals are timeless while other books tend to be fads.

Only criticism (or slight negative item, criticism may be harsh) is that a lot of the practical tips or to dos are generally Facebook based (where the author worked during the writing of this book) and since the book is a few years old, now these are slightly out of date. If these were updated to include more to up to date examples it would be superb and 5/5.

However this book is a great place to start as you and your organisation start to role out social media or build on the activity you are already doing. There is something for everyone here.
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0 of 1 people found the following review helpful
5.0 out of 5 stars An insiders view 9 Dec 2011
An excellent look at how social media websites shape our lives and are shaped by them. I think this guy worked at both Google and facebook so its a behind the scenes viewpoint
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1 of 3 people found the following review helpful
Format:Paperback|Verified Purchase
Just posted this review on my blog and am cross-posting it here:

Grouped is a brilliant book, which you need to read immediately.

Written by Paul Adams, a researcher at Facebook, it's the most lucid and useful thing I have read for marketing and media people on the subject of social networks yet.

Everything else that has been a major inspiration for me and the Brilliant Noise team - for instance, Linked, Connected and Everything is Obvious - has been noted and referenced within this concise and practical tome.

I first became aware of Paul's work when he was working at Google and published a great study called The Real Life Social Network which explained why social networks weren't designed around people's actual social networks (since then Google has launched Google+, which used the Circles feature to answer this need, and Facebook has developed its friend list features further).

Grouped brings together some of these ideas and adds a great deal of depth, effectively collating and structuring a mass of academic research on social media, networks and influence more broadly.

First off the reader is given a briefing on how social networks work. We then get taken through how influence works in social networks.

The book is superbly structured, thought out with a clear UX sensibility: summaries, recommended actions and suggested further reading are neatly packaged in each section.

It's a clever approach, which makes it feel much more like a platform for developing your marketing or business strategy and building a broader understanding, than a traditional business book.

Basically, this book works for a living and resists the urge to harangue, grandstand or show off. It's a short book, and unashamedly so - rather than pad itself out, Grouped achieves what it set out to do and then gets out of the way.
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1 of 3 people found the following review helpful
This book is truly fabulous. Not just its subject matter and content, but the short, concise way in which it is written.

I started reading it last night and can't wait to get back into it this evening. For Marketeers, It isn't often that a book about marketing teaches something we haven't all learned a million times before in many different guises. This stuff is all new, it makes you think about re-modelling the way you do business, the way you spend your time and money on social marketing....the way you think about your own business relationships...

LOVE it.
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