When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you'll learn how to:
"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"
-Seth Godin, author, Meatball Sundae
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."
-Scott Cook, Founder and Chairman of the Executive Committee, Intuit
"Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success."
-Cathie Black, President, Hearst Magazines
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."
-John T. Chambers, Chairman and CEO, Cisco
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."
-Christina Norman, President, MTV
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."
-Clark Kokich, CEO, Avenue A | Razorfish
"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."
-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
This book is very expiring and may be used as concrete guidelines for a company to get started involving in the groundswell,Published on 14 Jan. 2013 by Liv Hedgaard Boye Jensen
Before I read this book I had spent two years out of the marketing loop while social media raged around me in my new role in TV. Read morePublished on 26 Oct. 2010 by Cornish Patsy
Do you visit a social networking site at least once a month, like "one in four online American adults"? Do you read an online journal or blog, like 52% of online Japanese? Read morePublished on 11 Oct. 2010 by Rolf Dobelli
I was a little worried by the opening chapter or two that this book has dated as it's been on my wishlist for some time but I hadn't got around to reading it until this week. Read morePublished on 21 July 2010 by AJ Fisher
I really enjoyed reading that book. In many instances it feels too corporate to read however if you are in one, you'll probably like it. Read morePublished on 3 May 2010 by Eran Ben Sabat
This book demonstrates the sheer power of social networks to make or break your business. In the 21st Century if you business does not have a sensibly managed social media policy... Read morePublished on 22 Jun. 2009 by A. Peel
great starter for thinking about Social Media strategically..
Covers both an internal and external business levels. Read more
There have been a few books written about "social computing", but few that go much further than simply providing observations or commentary. This book is different. Read morePublished on 21 Feb. 2009 by S. Gale
Forrester Research occupy a unique position. They have access to the internet's great thinkers through briefings that they have with all the leading web service companies: Yahoo! Read morePublished on 29 Sept. 2008 by Mr. G. Carroll