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"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --"West Coast Review of Books"
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --"Philadelphia Sunday Bulletin"
Product Description
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
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30 of 31 people found the following review helpful:
4.0 out of 5 stars
Pretty Easy To Digest.,
By A Customer
This review is from: Grinding it out: The Making of McDonalds (Mass Market Paperback)
Anybody with ideological objections to the McDonald's Corporation will hate "Grinding It Out: The Making of McDonald's" by Ray Kroc and his ghost writer, Robert Anderson. This is a shameless story of capitalist success. Kroc sums up his philosophy by saying that "Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor." Kroc's description of his first visit to the McDonald brother's restaurant in San Bernardino is almost like a religious experience. Indeed, later on in the book he says that when he's at work then McDonald's comes before God.Kroc saw the potential of somebody else's business idea, the McDonald bother's formula of providing cheap but high quality food prepared in a clean environment, and used all his energy and capital to exploit it. This simplicity is unsurprising coming from the man who claims to have come up with the KISS acronym: Keep It Simple Stupid. The success, however, was not without problems. In the early days even though the restaurants were in profit and the franchises apparently booming, the McDonald's corporation had a very serious cash flow problem. They couldn't pay the wages. But they acted fast and brought in an accountant who turned things around. A key feature of the McDonald's franchise's success is not easy to grasp. It's the formula whereby McDonald's acquired and leased the land on which the restaurants are built. It is this field which produced what is arguably Kroc's most expensive mistake and also highlighted a contradiction in his character. Because Kroc and his right hand man, Harry Sonneborn, failed to monitor a property developer who was supposed to be locating sites and building stores they had to borrow $400,000 in order to bail themselves out. This devil-may-care attitude sits uncomfortably with the Ray Kroc who fired an employee for having dirty shoes and earmarked a manager for dismissal because he didn't have "potential." Ray Kroc also describes some of his non-business exploits such as his purchase of a baseball team and his quest for love and his new wife. But this is primarily a business book which will be useful to Business Studies students looking for insights into the creation and running of what is probably the most successful franchise operation in the world. But a general reader will enjoy Kroc's bright and breezy entrepreneurial style. "Grinding It Out" is not a grind to read.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A very good book!,
This review is from: Grinding it out: The Making of McDonalds (Mass Market Paperback)
I recommend to those people who are interested in business or just likes reading successful stories!!!
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Grinding It Out by Ray Kroc,
This review is from: Grinding it out: The Making of McDonalds (Mass Market Paperback)
It took a song by Mark Knopfler (Dire Straights) to get me interested in this book, but I am glad he wrote it, as having now read it. It tells of the rise of the McDonalds burger chain and how it became to be so successful, it is not for anyone who is expecting a blow by blow account of how to make money, but it is for those who are looking towards a long term aim, it you want to take out a McDonalds franchise then this could well be the book to inspire you to do so.
This should be the sort of book that all colleges in the UK should be using to inspire our next generation of workers if they are only doing business studies or just doing an apprenticeship this is one book I would say to any of them go get and read.
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