£7.99
FREE Delivery in the UK on orders over £10.
Only 15 left in stock (more on the way).
Dispatched from and sold by Amazon.
Gift-wrap available.
Quantity:1
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Grinding It Out: The Making Of McDonald's Mass Market Paperback – 5 Mar 2012


See all 8 formats and editions Hide other formats and editions
Amazon Price New from Used from
Mass Market Paperback
"Please retry"
£7.99
£1.58 £0.41

Frequently Bought Together

Grinding It Out: The Making Of McDonald's + Sam Walton : Made in America My Story + The Everything Store: Jeff Bezos and the Age of Amazon
Price For All Three: £20.26

Buy the selected items together


Product details

  • Mass Market Paperback: 218 pages
  • Publisher: St. Martin's Paperbacks (5 Mar 2012)
  • Language: English
  • ISBN-10: 0312929870
  • ISBN-13: 978-0312929879
  • Product Dimensions: 10.8 x 1.6 x 17.2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (26 customer reviews)
  • Amazon Bestsellers Rank: 16,788 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Product Description

Review

"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, "Esquire" magazine

"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --"West Coast Review of Books"

"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --"Philadelphia Sunday Bulletin"

About the Author

Rac Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.

Customer Reviews

4.5 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

35 of 37 people found the following review helpful By A Customer on 10 Aug 2003
Format: Mass Market Paperback
Anybody with ideological objections to the McDonald's Corporation will hate "Grinding It Out: The Making of McDonald's" by Ray Kroc and his ghost writer, Robert Anderson. This is a shameless story of capitalist success. Kroc sums up his philosophy by saying that "Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor." Kroc's description of his first visit to the McDonald brother's restaurant in San Bernardino is almost like a religious experience. Indeed, later on in the book he says that when he's at work then McDonald's comes before God.
Kroc saw the potential of somebody else's business idea, the McDonald bother's formula of providing cheap but high quality food prepared in a clean environment, and used all his energy and capital to exploit it. This simplicity is unsurprising coming from the man who claims to have come up with the KISS acronym: Keep It Simple Stupid. The success, however, was not without problems. In the early days even though the restaurants were in profit and the franchises apparently booming, the McDonald's corporation had a very serious cash flow problem. They couldn't pay the wages. But they acted fast and brought in an accountant who turned things around.
A key feature of the McDonald's franchise's success is not easy to grasp. It's the formula whereby McDonald's acquired and leased the land on which the restaurants are built. It is this field which produced what is arguably Kroc's most expensive mistake and also highlighted a contradiction in his character. Because Kroc and his right hand man, Harry Sonneborn, failed to monitor a property developer who was supposed to be locating sites and building stores they had to borrow $400,000 in order to bail themselves out.
Read more ›
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By amazonukregular on 10 Dec 2011
Format: Mass Market Paperback Verified Purchase
An excellent book it really does show that is never too late to pursue your dreams. As they say the greatest business mistake ever made is to never try!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Holmsey from Yorkshire on 9 Sep 2011
Format: Mass Market Paperback Verified Purchase
The book is very old- it was finished in the early 80s and Ray Kroc is long since dead, but it is a great book.

It tells the story of how a middle aged salesman spotted a great product invented by two slightly unambitious characters and then set about world domination.

Due to the time in which it was written, it has a few comments which would now be seen as sexist (for example he employed a man as a secretary so he could also send him out as a salesperson), there is a lot to be learnt from this book.

However, like many books by successful businessmen one thing stands out as the key ingredient to make success- and that is hard work and dedication above all else, or as Ray liked to say; "Grinding it out".
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Colin Rainsbury on 29 Dec 2009
Format: Mass Market Paperback
It took a song by Mark Knopfler (Dire Straights) to get me interested in this book, but I am glad he wrote it, as having now read it. It tells of the rise of the McDonalds burger chain and how it became to be so successful, it is not for anyone who is expecting a blow by blow account of how to make money, but it is for those who are looking towards a long term aim, it you want to take out a McDonalds franchise then this could well be the book to inspire you to do so.

This should be the sort of book that all colleges in the UK should be using to inspire our next generation of workers if they are only doing business studies or just doing an apprenticeship this is one book I would say to any of them go get and read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 6 people found the following review helpful By C. Killick on 28 July 2005
Format: Mass Market Paperback
Being a biography this is obviously very pro-Mcdonalds and being so old it doesn't touch the more recent anti-globalisation critism that the company faces. But, it is a very interesting read to get inside the mind of a genuine entrepreneur of our time who created this business, pretty much from scratch, and especially at the age he did. From that point of view it is quite inspirational.
I read this after the Sam Walton (WalMart) biography and it really helps any budding business owner, or potential business owner, in reading how and why these guys made it on such a grand scale and gives an insight into what it takes.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Mohammed on 17 Jan 2012
Format: Mass Market Paperback
The first few sections of the book are very interesting but it seems to go on a bit and sometime feels repetitive. Sound advice based on the times. Obviously Croc rode on the wave. Not sure if the principles could be applied to the current age.

What the book doesn't go into is the fact that the US government injected millions into the corporation for international expansion. So im not convinced if it was the ethos or the government aid that helped.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Princess on 28 Aug 2010
Format: Mass Market Paperback Verified Purchase
I recommend to those people who are interested in business or just likes reading successful stories!!!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Mass Market Paperback Verified Purchase
A good informative book that gives you the basic history of how Mcdonalds came to be. From the early days of the Mcdonalds brother's running the place to Ray Croc discovering the "goldmine" and the potential he saw on his first visit to the restaurant. The book itself if small and can easily be comfortably fitted into a pocket of a coat for ease of travel should you want to read it on a train or bus etc.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews



Feedback