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Grinding It Out: The Making Of McDonald's [Mass Market Paperback]

Ray Kroc
4.5 out of 5 stars  See all reviews (24 customer reviews)
Price: £7.99 & FREE Delivery in the UK on orders over £10. Details
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Book Description

5 Mar 2012
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

Frequently Bought Together

Grinding It Out: The Making Of McDonald's + Sam Walton : Made in America My Story + Forbes Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business
Price For All Three: £24.80

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Product details

  • Mass Market Paperback: 218 pages
  • Publisher: St. Martin's Paperbacks (5 Mar 2012)
  • Language: English
  • ISBN-10: 0312929870
  • ISBN-13: 978-0312929879
  • Product Dimensions: 1.5 x 10.9 x 17.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 27,564 in Books (See Top 100 in Books)

More About the Authors

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Product Description

Review

"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, "Esquire" magazine

"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --"West Coast Review of Books"

"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --"Philadelphia Sunday Bulletin"

About the Author

Rac Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.

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Customer Reviews

Most Helpful Customer Reviews
35 of 37 people found the following review helpful
4.0 out of 5 stars Pretty Easy To Digest. 10 Aug 2003
By A Customer
Format:Mass Market Paperback
Anybody with ideological objections to the McDonald's Corporation will hate "Grinding It Out: The Making of McDonald's" by Ray Kroc and his ghost writer, Robert Anderson. This is a shameless story of capitalist success. Kroc sums up his philosophy by saying that "Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor." Kroc's description of his first visit to the McDonald brother's restaurant in San Bernardino is almost like a religious experience. Indeed, later on in the book he says that when he's at work then McDonald's comes before God.
Kroc saw the potential of somebody else's business idea, the McDonald bother's formula of providing cheap but high quality food prepared in a clean environment, and used all his energy and capital to exploit it. This simplicity is unsurprising coming from the man who claims to have come up with the KISS acronym: Keep It Simple Stupid. The success, however, was not without problems. In the early days even though the restaurants were in profit and the franchises apparently booming, the McDonald's corporation had a very serious cash flow problem. They couldn't pay the wages. But they acted fast and brought in an accountant who turned things around.
A key feature of the McDonald's franchise's success is not easy to grasp. It's the formula whereby McDonald's acquired and leased the land on which the restaurants are built. It is this field which produced what is arguably Kroc's most expensive mistake and also highlighted a contradiction in his character. Because Kroc and his right hand man, Harry Sonneborn, failed to monitor a property developer who was supposed to be locating sites and building stores they had to borrow $400,000 in order to bail themselves out.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Inspiring 10 Dec 2011
By Richard
Format:Mass Market Paperback|Verified Purchase
An excellent book it really does show that is never too late to pursue your dreams. As they say the greatest business mistake ever made is to never try!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great business book 9 Sep 2011
Format:Mass Market Paperback|Verified Purchase
The book is very old- it was finished in the early 80s and Ray Kroc is long since dead, but it is a great book.

It tells the story of how a middle aged salesman spotted a great product invented by two slightly unambitious characters and then set about world domination.

Due to the time in which it was written, it has a few comments which would now be seen as sexist (for example he employed a man as a secretary so he could also send him out as a salesperson), there is a lot to be learnt from this book.

However, like many books by successful businessmen one thing stands out as the key ingredient to make success- and that is hard work and dedication above all else, or as Ray liked to say; "Grinding it out".
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5 of 6 people found the following review helpful
3.0 out of 5 stars The start of a Global Giant 28 July 2005
Format:Mass Market Paperback
Being a biography this is obviously very pro-Mcdonalds and being so old it doesn't touch the more recent anti-globalisation critism that the company faces. But, it is a very interesting read to get inside the mind of a genuine entrepreneur of our time who created this business, pretty much from scratch, and especially at the age he did. From that point of view it is quite inspirational.
I read this after the Sam Walton (WalMart) biography and it really helps any budding business owner, or potential business owner, in reading how and why these guys made it on such a grand scale and gives an insight into what it takes.
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1 of 1 people found the following review helpful
2.0 out of 5 stars OK until about half way 17 Jan 2012
By Sammy
Format:Mass Market Paperback
The first few sections of the book are very interesting but it seems to go on a bit and sometime feels repetitive. Sound advice based on the times. Obviously Croc rode on the wave. Not sure if the principles could be applied to the current age.

What the book doesn't go into is the fact that the US government injected millions into the corporation for international expansion. So im not convinced if it was the ethos or the government aid that helped.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A very good book! 28 Aug 2010
Format:Mass Market Paperback|Verified Purchase
I recommend to those people who are interested in business or just likes reading successful stories!!!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Grinding It Out by Ray Kroc 29 Dec 2009
Format:Mass Market Paperback
It took a song by Mark Knopfler (Dire Straights) to get me interested in this book, but I am glad he wrote it, as having now read it. It tells of the rise of the McDonalds burger chain and how it became to be so successful, it is not for anyone who is expecting a blow by blow account of how to make money, but it is for those who are looking towards a long term aim, it you want to take out a McDonalds franchise then this could well be the book to inspire you to do so.

This should be the sort of book that all colleges in the UK should be using to inspire our next generation of workers if they are only doing business studies or just doing an apprenticeship this is one book I would say to any of them go get and read.
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5.0 out of 5 stars Greta book 7 May 2014
By Gabor
Format:Mass Market Paperback|Verified Purchase
It's a small but good quality book. I'm still reading it, but very interesting and useful. I really like the beingness you can take on from Ray Kroc and go along with his adventure to success.
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Most Recent Customer Reviews
5.0 out of 5 stars Fascinating read
Amazing insight in to how it all started, not quite as easy and smooth as you would have expected! Just shows that age is no barrier :-)
Published 6 months ago by W. Robinson
5.0 out of 5 stars Good
Inspirational.

Ray Kroc didn't get involved with McDonaldsuntil he was 52.
Nice to read about how he did it, the obstacles he came across, how it really wasn't all... Read more
Published 6 months ago by Y. Com
5.0 out of 5 stars Wow... fantastically inspirational!
This book has really got me unstuck in my business. Despite being written many, many, years ago, Kroc's discussion of how he built McDonalds is relevant today. Read more
Published 12 months ago by S. F. CARTER
5.0 out of 5 stars Good book
I loved this book, I liked it so much that I couldn't stop reading it, this is a great story , no wonder why this guy is the creator of McDOnalds, he is a real salesman!! Read more
Published 13 months ago by Buyerx
5.0 out of 5 stars The McDonald's system and how you can learn from it
There are three reasons to read Grinding It Out by Ray Kroc, who developed the world's best fast food franchise, McDonald's. Read more
Published 13 months ago by Nick Shanagher
3.0 out of 5 stars Okay
It was in small print. I always struggle to read books with small print no matter how interesting they are. Read more
Published 19 months ago by SOLI DEO GLORIA
5.0 out of 5 stars PAINTS A PICTURE.......
.....of the genesis of a commercial organisation that now has spread it's 'fast food' tentacles to just about every corner of the world, and is now arguably the most well known... Read more
Published on 8 April 2012 by DOPPLEGANGER
5.0 out of 5 stars Nice size
Everybody knows this book is a great read. However I just want to say that its a great size, not too small to feel insignificant, but not too big that it can fit in my suit jacket... Read more
Published on 2 April 2012 by shelly
5.0 out of 5 stars Easy to read, excellent book
This book is written in a very accessible style. The first chapter (in which he first encounters the MacDonalds brothers and their store) is one of the best pieces of writing I... Read more
Published on 11 Sep 2011 by Crystal clear
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