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"Columbus discovered America, Jefferson invented it, and Ray Kroc Big Mac'd it." --Tom Robbins, "Esquire" magazine
"A marvelous, zesty read, filled with the optimism and enthusiasm of Ray Kroc." --"West Coast Review of Books"
"He was past fifty before he ever thought of getting into the fast food business. Within a decade he was a millionaire, and his odyssey is a classic success story!" --"Philadelphia Sunday Bulletin"
Rac Kroc (1902-1954) was a businessman, generally credited with building the McDonald's restaurant chain into one of the successful corporations in the world.
One cannot help liking the man. Well written for a non writer.Published 2 months ago by HappytobeWired
Good insight in McDonald's. A must read for McDonald's FranchiseesPublished 6 months ago by Ricardo
Christmas pressie for a cousin. Yes he seemed pleased with it.Published 7 months ago by Mrs. Sara Botto