This book is suitable for those who work with automated text and image design. It shows examples of working correctly on a conceptual level. Exact directions for using all of the grid systems presented (8 to 32 grid fields) are given to the user. These can be used for the most varied of projects. The three-dimensional grid is treated as well. Put simply: a guidebook from the profession for the profession. The development of organisational systems in visual communication was the service and the accomplishment of the representatives of simple and functional typography and graphic design. In the 1920s in Europe, works already arose in the areas of typography, graphic design and photography with objectified conception and rigid composition. In 1961 a brief presentation of the grid with text and illustrations appeared for the first time in an earlier book by the author. Articles published mainly in trade journals then followed. This book now attempts to close a gap by giving examples and exact directions to the professional concerning all grid problems that can occur. The author, a world-renowned professional, thus offers his colleagues the tools to solve problems more easily.
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Most Helpful Customer Reviews
20 of 20 people found the following review helpful
By P. Robertson
Format:Hardcover
The content in this book should be gospel for all graphic designers. Until I saw this book I never knew what was right and what was wrong about layout and typography. Now I do.
If you know nothing about grid systems then reading this book will change the way you look at everything. For weeks I walked around affected by this book and applying it's rules to everything I saw - I know so many others who have found it an inspiration do so as well.
This book is not easy to come by. So find one - or find one of the many it's based on and study it hard.
12 of 12 people found the following review helpful
By Thomas Woods
Format:Hardcover|Amazon Verified Purchase
If you're a designer in your late 20's early 30's then this will be pure gold. My generation of designers came off the back of Carson and Brodie, who had rebelled against the Swiss style. As a student in that era very few of us were taught about grids and the Swiss ethos of order, we were very much pushed along the path of deconstructionism. This book, whilst not a design master piece itself, gives you the tools and knowledge lost in the 80's and 90's. A master piece of design education and by far the most useful piece of design literature I have ever read.
27 of 28 people found the following review helpful
By A Customer
Format:Hardcover
Grids, the most important and yet most invisible part of a graphic design.
This book is a very seriously constructed collection of very functional and pragmatical grids (as to expect from this swiss designer), for extense book publishing just as for simple one-page text editing, together with some very interesting comments on the balance of a page, showing the hipersensitivity of the author in visual (and especially typographical) composing.
Must-have for graphic designers, even if you prefer David Carson to classic Swiss Design, there's no denial to the importance of this book.
I must say that it is VERY hard to find, so, if you see a link up there, don't hesitate!
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Most Recent Customer Reviews
5.0 out of 5 stars
Every designer should have a copy.
Discovering this in the LCP's library was a revelation.
JMB's systematic walk through grids and layout are indispensable. Read more
JMB's systematic walk through grids and layout are indispensable. Read more
Published 2 months ago by theboydonegood
5.0 out of 5 stars
Good
Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition DesignersIt's a good tool for new or old graphic designers.
Published on 2 Nov 2010 by lechevalier
5.0 out of 5 stars
ideal for non graphic designers
Explains grid layouts comprehensively, giving full reasons. Much better than the all-too-common graphics recipe books. Perfect grounding in use of text, typographic choices etc. Read more
Published on 31 July 2009 by Mr. D. Collett
5.0 out of 5 stars
just go ahead and buy it.
its a masterpiece. truely a must have. all you need to know, and then some.
Published on 1 Feb 2008 by Christian Jorgensen
5.0 out of 5 stars
Top notch
This is a must for ALL designers.
Web, print, spacial... it's theories can be applied to all forms.
6 stars from me.
Web, print, spacial... it's theories can be applied to all forms.
6 stars from me.
Published on 7 Dec 2007 by graphic-design-books.co.uk
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