Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
40 used & new from £7.30
Have one to sell? Sell yours here
 
   
The Green Marketing Manifesto
 
 
Share your own customer images
Search inside this book

The Green Marketing Manifesto (Hardcover)

by John Grant (Author)
4.8 out of 5 stars See all reviews (8 customer reviews)
RRP: £14.99
Price: £9.74 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £5.25 (35%)
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Wednesday, July 8? Choose Express delivery at checkout. See Details
29 new from £7.30 11 used from £7.48

Frequently Bought Together

The Green Marketing Manifesto + Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage + Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback)
Price For All Three: £31.57

Show availability and shipping details

Customers Who Bought This Item Also Bought

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

by Daniel Esty
5.0 out of 5 stars (2)  £9.09
Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback)

Harvard Business Review on Green Business Strategy (Harvard Business Review Paperback)

by Harvard Business School Press
2.0 out of 5 stars (1)  £12.74
Cradle to Cradle

Cradle to Cradle

by Michael Braungart
4.7 out of 5 stars (14)  £7.19
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott
3.8 out of 5 stars (13)  £7.79
A Master Class in Brand Planning: The Timeless Works of Stephen King

A Master Class in Brand Planning: The Timeless Works of Stephen King

by Judie Lannon
5.0 out of 5 stars (10)  £19.49
› Explore similar items

Product details

  • Hardcover: 320 pages
  • Publisher: John Wiley & Sons (29 Oct 2007)
  • Language English
  • ISBN-10: 0470723246
  • ISBN-13: 978-0470723241
  • Product Dimensions: 21.4 x 14 x 3 cm
  • Average Customer Review: 4.8 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 14,967 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Natural Marketing Media
   www.mindthecurb.com    Oustanding natural media solutions Delivering your message in nature 
Environmental PR
   www.greenappeal.co.uk    Specialist PR and marketing service to the Environmental industry 
The Greenwash Guide
   www.futerra.co.uk/greenwash-guide    NEW report on green marketing. Build confidence in eco promises 
  
 

Product Description

Review
"John Grant′s been so smart and percipient with his new masterwork...useful, readable and clever...out now, just when we need it."  (Campaign, Friday 23rd November 2007)

"brilliant book...that will forever change the way you look at green marketing."  (psfk.com, Tuesday 27th November 2007)

"outlines how environmentalism increasingly informs business strategy."  (Reuters, Thursday, 29th November 2007) 

"...the book casts new insight into green marketing."  (naturalchoice.co.uk, Tuesday 18th December 2007)

"...thought–provoking reading for more than just marketing professionals."  (CNBC European Business, January 2008)

"Grant is not about greenwash. This is green marketing for real...before you try to think green, read this!" (Admap, February 2008)

“…a remarkable and timely book that is as thought provoking as it is comprehensive…an invaluable guide…” (The Marketer, March 2008)

“…a useful step in the right direction..." (Professional Manager, March 2008)

"If ever you′ve got to do a green project, this book should give you some ideas" (The Drum, October 17th 2008)

Review
"John Grant′s been so smart and percipient with his new masterwork...useful, readable and clever..."  (Campaign, Friday 23rd November 2007)

"brilliant book...that will forever change the way you look at green marketing."  (psfk.com, Tuesday 27th November 2007)

"outlines how environmentalism increasingly informs business strategy."  (Reuters, Thursday, 29th November 2007)

  "...the book casts new insight into green marketing."  (naturalchoice.co.uk, Tuesday 18th December 2007)

"Grant is not about greenwash. This is green marketing for real...before you try to think green, read this!" (Admap, February 2008)

"...thought–provoking reading for more than just marketing professionals."  (CNBC European Business, January 2008)

“…a remarkable and timely book that is as thought provoking as it is comprehensive…an invaluable guide…” (The Marketer, March 2008)

“…a useful step in the right direction" (Professional Manager, March 2008)

See all Product Description

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below
(3)
(3)
(2)
(2)
(1)
(1)
See all 9 tags...

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

The Green Marketing Manifesto
80% buy the item featured on this page:
The Green Marketing Manifesto 4.8 out of 5 stars (8)
£9.74
Cradle to Cradle
8% buy
Cradle to Cradle 4.7 out of 5 stars (14)
£7.19
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
7% buy
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage 5.0 out of 5 stars (2)
£9.09
Sustainable Fashion and Textiles: Design Journeys
3% buy
Sustainable Fashion and Textiles: Design Journeys 5.0 out of 5 stars (5)
£23.70
Explore similar items
 

Customer Reviews

8 Reviews
5 star:
 (6)
4 star:
 (2)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (8 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
4 of 4 people found the following review helpful:
5.0 out of 5 stars 5/5 John Grant. Hugely convincing stuff. Thank you for writing this book. , 21 Nov 2007
I read this book with trepidation, thinking, OK I'll see if this is just more hyberbole about 'green mania' and, to my relief, I found an excellent, well-balanced presentation of a really simple idea about how marketers are in a truly key position to make a difference in this world. As communication experts, marketers are in a place where they can really influence, and hopefully change the way we, the consumer, behave. What is so refreshing about this book is that it immediately quashes any idea of 'green-washing' and 'jumping on the green bandwagon'. Instead, the author is very honest about the difficulties of changing consumer perception and behaviour, and offers ideas for ways forward.

The key message to take away from this book is that we should not be trying to force a 'green revolution' per se, but that we should be moving consumers towards being 'green' as a matter of course - green should become the normal way we behave rather than something we have to make an effort at.

Not only is this an extremely thought provoking book, it is hugely engaging. You will find yourself both nodding knowingly as you read it and also thinking, 'yes, that is a really good idea'.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 1 people found the following review helpful:
4.0 out of 5 stars Great little read for marketeers, 17 Dec 2007
By Peter Shield "editor-naturalchoices.co.uk" (Languedoc- France) - See all my reviews
(REAL NAME)      
John Grant, ex of St. Lukes the ethical advertising agency, is one of the most proflic writers on new marketing trends. He also happens to be very environmentally aware in his outlook. The book tackles the main greenwash versus genuinely green marketing issues as well as giving important tips on telling the difference. The key point is that green marketing is making green things normal, not normal things green. This is a crucial point so often missed by marketers jumping on the green band wagon. A classic example would be the Flybe's `ecolabelling' which apart from the utterly ridiculousness of their claims added insult to injury by claiming that extra leg room was somehow `eco'. All marketing campaigns naturally have a commercial aspect, companies wouldn't do marketing if the net result was not a profit positive one, a green campaign should also have a green outcome, ie replacing an energy intensive product with a carbon neutral one but Grant a truly green marketing campaign is one that does not make a minor difference but one which creates a real step change in culture. A good example would be the way that cruelty free cosmetics from the Body Shop placed animal testing on the agenda of all cosmetic companies, and lead to a huge cleaning up, though not eradication, of this practice. This book has some internal conflicts, for the green approach when faced with choices is really whether to cut or switch. For green marketing the objective is to switch from one product to another rather than decide to do without at all. However overall the book casts new insight into green marketing. The book works well with Chris Anderson's The Long Tail on micro niches in demographics.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
1 of 2 people found the following review helpful:
5.0 out of 5 stars Wonderful stuff, 29 Feb 2008
By G. Smith (Liverpool, UK) - See all my reviews
(REAL NAME)   
As ever. All of John Grant's books exude great thinking and this is no different. Will change the way you do things and think with reference to green matters. Look forward to the next book.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Great manual on marketing green products and services
Hype won't do any longer; when people buy "green" they want to know they're making a real contribution to solving global environmental problems. Read more
Published 7 months ago by Rolf Dobelli

5.0 out of 5 stars Several days after reading this, I bought five more copies for colleagues
Several days after reading this, I bought five more copies for colleagues who are working out how 'green' fits in our strategy and communications. Read more
Published 18 months ago by Paul Dervan

4.0 out of 5 stars Green with envy
As a green marketing specialist, this is one of those books you wish you'd had time to write. It's a great read and thought provoking. Read more
Published 19 months ago by C. ARNOLD

5.0 out of 5 stars a timely overview
The GMM provides a useful analytical framework for understanding green marketing. The best thing about it is that it is full of ideas and real examples and it gives you lots of... Read more
Published 19 months ago by Mr. D. F. Lewer

5.0 out of 5 stars An important book
John Grant's latest book is both a timely and important read. It deals with the role marketers and brands can play in making green normal behavior. Read more
Published 19 months ago by Gareth Kay

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject














i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Fun for Everyone

Christmas Gifts
Achieve over 15,000 RPM with our great range of Powerballs.

›Shop the Powerball store

  

More From John Grant

The Brand Innovation...

The Brand Innovation Manifesto - How...

"...a great addition to brand consumer communication methodology... Read more
£24.99 £17.49

 

Boys Smell

Lynx Africa Body Spray and After Shave Gift set
But we make sure they smell good...

›Discover male grooming at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates