Green to Gold
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"An excellent, updated primer that tracks the A to Z of getting a grip on green as a business leader." (CNBC European Business, April 2009)
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12 of 12 people found the following review helpful
Format:Hardcover
Sesame Street's Kermit the Frog famously observed, "It's not easy being green." Whether easy or not, environmental and social pressures are pushing more and more companies to ride the "green wave" to ecological sustainability. In this beautifully organized, crisply written book, Daniel C. Esty and Andrew S. Winston, both Yale professors, describe how sustainability can create competitive advantage. They succinctly make the business case for sustainability, and then provide a playbook of green strategies and tactics. The presentation is neither too abstract nor too detailed: It's just right. Nor is their presentation one-sided: They enumerate many ways sustainable products and strategies can go wrong. While some of their suggestions may seem obvious, the authors deserve praise for collecting so many excellent tips and tricks, and for describing them in memorable (mostly) jargon-free prose. We highly recommend this smart book to any business leader who wants to move beyond rhetoric to action. While Kermit's wisdom is doubtless correct, this handbook makes being green much easier.
8 of 8 people found the following review helpful
Format:Hardcover
This book provides a very straightforward and non-emotional approach to sustainability. The authors succeed in putting forward a logical case for why sustainability matters in business terms. There are plenty of examples along the way that help to flesh out their argument and provide food for thought.
The first part of the book provides background and context to the issues that we are all facing today. The latter parts of the book explores the strategies that the "best in class" companies are using.
I found the book a really useful introduction to the business rationale behind sustainability. We didn't get bogged down in environmental facts and figures and it didn't try to scare us into action. Just a well balanced, practical approach to making businesses more sustainable. Highly recommended reading for those interested in strategies around building sustainable business.
The first part of the book provides background and context to the issues that we are all facing today. The latter parts of the book explores the strategies that the "best in class" companies are using.
I found the book a really useful introduction to the business rationale behind sustainability. We didn't get bogged down in environmental facts and figures and it didn't try to scare us into action. Just a well balanced, practical approach to making businesses more sustainable. Highly recommended reading for those interested in strategies around building sustainable business.
1 of 1 people found the following review helpful
Format:Paperback
This book literally bombards you with examples of green business practices and advices how your own company can become the next successful eco-company with a sustainable competitive advantage. Esty and Winston's years of experience as environmental consultants who advised a lot of the top green wave riding companies shines through almost every line. By giving specific practical advices, while embedding these into the bigger picture of environmentalism and sustainability, they created a must read for everyone who is involved in green business practices.
Coining terms like "eco-advantage", Esty and Winston add their valuable insights to the green scene. Well structured and clearly outlined this book provides a fantastic starting point for everyone who wants to go green or stay sustainable. The amount of practical examples covers pretty much every business area and provides plenty of techniques to start with to make the move from green to gold.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
Coining terms like "eco-advantage", Esty and Winston add their valuable insights to the green scene. Well structured and clearly outlined this book provides a fantastic starting point for everyone who wants to go green or stay sustainable. The amount of practical examples covers pretty much every business area and provides plenty of techniques to start with to make the move from green to gold.
- Frank Roettgers, author of Going Green Together: How to Align Employees with Green Strategies
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