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Greater Good: How Good Marketing Makes for Better Democracy [Hardcover]

Katherine E. Jocz

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Brilliantly argued.
-- The Spectator, April 12, 2008

Should be read by every company director with a social conscience... marketers should give one to every sceptic they meet.
-- Market Leader, January 31, 2008

From the Publisher

"The book should be read by every company director with a social conscience, every politician, every teacher, every civil servant and every social worker. Senior marketers may consider themselves too busy to read such a thoughtful book, but they should certainly each lay in a stock of copies in order to give one to every influential marketing sceptic they meet - starting perhaps with the chairmen of their own organisations. It may not change minds ignorant of marketing, but it should." Review in Market Leader, January 2008

About the Author

John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School.

Katherine Jocz is a Research Associate in the Department of Research and Teaching Support at Harvard Business School.

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