-- The Spectator, April 12, 2008
Should be read by every company director with a social conscience... marketers should give one to every sceptic they meet.
-- Market Leader, January 31, 2008
From the Publisher
"The book should be read by every company director with a social conscience, every politician, every teacher, every civil servant and every social worker. Senior marketers may consider themselves too busy to read such a thoughtful book, but they should certainly each lay in a stock of copies in order to give one to every influential marketing sceptic they meet - starting perhaps with the chairmen of their own organisations. It may not change minds ignorant of marketing, but it should." Review in Market Leader, January 2008