Great critical marketing books

A Listmania! list by R. Thornton
(REAL NAME)   
 
Critical Marketing: Issues in Contemporary Marketing
1.  Critical Marketing: Issues in Contemporary Marketing by Mark Tadajewski
The list author says:
  "This provides the most comprehensive overview of critical marketing scholarship available to date"
£37.99   Used & New from: £14.00

The Sane Society (Routledge Classics)
2.  The Sane Society (Routledge Classics) by Erich Fromm
The list author says:
  "Fromm's discussion of the marketing character is compelling"
£10.91   Used & New from: £6.98
4.7 out of 5 stars  See all reviews (6 customer reviews)

To Have or to Be?
3.  To Have or to Be? by Erich Fromm
The list author says:
  "Fromm's arguement about the negative impact of a 'having' orientation should be requried reading for all marketing scholars"
£9.74   Used & New from: £6.00
4.7 out of 5 stars  See all reviews (7 customer reviews)

Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research)
4.  Marketing Discourse: A Critical Perspective (Routledge Interpretive Marketing Research) by Per Skålén
The list author says:
  "A Foucauldian history of marketing"
£76.89

The Undermining of Beliefs in the Autonomy and Rationality of Consumers (Routledge Interpretive Marketing Research)
5.  The Undermining of Beliefs in the Autonomy and Rationality of Consumers (Routledge Interpretive Marketing Research) by John O'Shaughnessy
The list author says:
  "A great overview of theory relating to free will and autonomy that is especially important given the debates about agency versus autonomy  (e.g. Arnould, 2007; Tadajewski and Brownlie, 2008)"
£80.75   Used & New from: £71.55

Consuming People: From Political Economy to Theatres of Consumption (Consumer Research & Policy Series)
6.  Consuming People: From Political Economy to Theatres of Consumption (Consumer Research & Policy Series) by Nikhilesh Dholakia
The list author says:
  "A great overview of marketing and postmodernism"
£37.04   Used & New from: £34.08

Philosophical and Radical Thought in Marketing
7.  Philosophical and Radical Thought in Marketing by A.Fuat Firat
The list author says:
  "A major critical marketing text"
Used & New from: £34.29

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Postmodern Marketing (Consumer Research & Policy Series)
8.  Postmodern Marketing (Consumer Research & Policy Series) by Stephen Brown
The list author says:
  "It is debtable whether postmodernism is really that critical. This is still an excellent text nonetheless"
Used & New from: £195.00
5.0 out of 5 stars  See all reviews (1 customer review)

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The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse
9.  The Myth of Green Marketing: Tending Our Goats at the Edge of Apocalypse by Toby Smith
The list author says:
  "A critique of green marketing, drawing on Laclau and Mouffe"
Used & New from: £54.80

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The History of Marketing Thought (SAGE Library in Marketing)
10.  The History of Marketing Thought (SAGE Library in Marketing) by Mark Tadajewski
The list author says:
  "The most comprehensive collection of literature dealing with the history of marketing thought"
£435.20

Rethinking Marketing: Towards Critical Marketing Accountings
11.  Rethinking Marketing: Towards Critical Marketing Accountings by Douglas Brownlie
£25.64   Used & New from: £8.42

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R. Thornton
(REAL NAME)   
Qualifications: Ph.D.
Last updated: 18/05/2008
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