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A Listmania! list by K. J. Moore "KJM1" (London, UK)
(REAL NAME)   
 
Well Written and Red
1.  Well Written and Red by Alfredo Marcantonio
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  "Best book on advertising you'll read"
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity
2.  Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity by David A. Aaker
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  "Everything you need to know"
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Working Identity: Unconventional Strategies for Reinventing Your Career
3.  Working Identity: Unconventional Strategies for Reinventing Your Career by Herminia Ibarra
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  "Great book"
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Author
K. J. Moore "KJM1" (London, UK)
(REAL NAME)   
Qualifications: MBA student
Last updated: 06/11/2004
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