| ||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Great Ikea! A brand for all the people for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Jean-Claude Larreche, Alfred H. Heineken professor of marketing, INSEAD
"A great book about a great brand."
--This text refers to an out of print or unavailable edition of this title.
Rita Clifton, Chairman, Interbrand
"Lively and intriguing book"
--This text refers to an out of print or unavailable edition of this title.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
altogether an enlightening book for all marketing people and people who like marketing,this gives us all the inside views not only of the marketing but of most of the problems of running a multi-million pound retail enterprise and a lot of the hardships of employing and holding on to the very best for every new store.
All in all a very intuitive read,i would probably read the other
books in this series about famous brands.
All in all a very intuitive read,i would probably read the other
books in this series about famous brands.
5 of 6 people found the following review helpful
Format:Paperback
Everything you always wanted to know about IKEA but were affraid to ask? This book pretty much covers it in easily digestable way. There's some real insight here into why the culture, values and the circumstances have made IKEA a global success. A good 'how to' lesson for retailers, this book demonstrates how one man can move a people and how one people can move the world. Elen Lewis writes in an upbeat, engaging and accessible style and avoids all the usual brand markety-smarkety jargon to really tell it like it is in straightforward, plain english. An ideal commuting read. If you're in retail or marketing you should buy this.
3 of 4 people found the following review helpful
Format:Paperback
The Ikea story as told in this book is far more fascinating that I ever imagined. This book is clear, well-written and full of interesting anecdotes. All the information you need about the astonishing rise of this unique brand.
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Rambling and poorly researched
This book is poorly researched, and appears to have been cobbled together in order to sell a few copies based on the interest that surrounds the IKEA success story. Read more
Published on 18 Mar 2007 by CS
A fascinating insight
A cracking read into a fascinating brand. It's intelligently written, insightful and compelling, a real eye opener into an otherwise insular brand. Read more
Published on 20 Oct 2005 by Mr. S. PAYNTER
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Biographies & Histories
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Science & Nature > Engineering & Technology > Production, Manufacturing & Operational > Manufacturing
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
