"I wish I had this kind of invaluable information when I launched my company forty–seven years ago. It took me a decade to learn these important tips for managing a successful business. From one entrepreneur to another, don′t start your business before reading Jane Applegate′s book." —Lillian Vernon Chairman and CEO, Lillian Vernon Corporation "The most comprehensive book I′ ve ever read for the owner of a small business. If you are in business for yourself, make sure you get your personal copy. It could prove to be your biggest asset." —Wally Amos Founder of Famous Amos Cookies and Uncle NoName Muffin Company "Just one of these smart ideas can help boost your business. Glean a dozen and you′ll cream your competition." —Martha Rogers Coauthor of The One to One Future and Enterprise One to One "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff." —Tom Peters Author of The Circle of Innovation and coauthor of In Search of Excellence
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From the Publisher
Advance praise and early reviews make this a must-read.
Harvey MacKay, author of SWIM WITH THE SHARKS says, "Give your business an extraordinary advantage--buy this book."
Tom Peters calls this, "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great stuff.
Jane Applegate shares precious knowledge that can put your business on the fast track--201 powerful new approaches for managing, organizing, and promoting a more successful enterprise.