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Great IKEA!: A Brand for All the People (Great Brand Stories)
Great IKEA!: A Brand for All the People (Great Brand Stories)
Elen Lewis
Average Customer Review: 4.2 out of 5 stars  See all reviews (5)
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Jean-Claude Larreche, Alfred H. Heineken professor of marketing, INSEAD
"A great book about a great brand."  Read More

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