- Paperback: 192 pages
- Publisher: Cyan Books (1 April 2005)
- Language English
- ISBN-10: 1904879209
- ISBN-13: 978-1904879206
- Product Dimensions: 17.4 x 12.8 x 1.8 cm
- Average Customer Review: 4.2 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 729,093 in Books (See Top 100 in Books)
| |||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
|
There is a newer edition of this item:
|
Product details |
More About the Author
Product Description
Jean-Claude Larreche, Alfred H. Heineken professor of marketing, INSEAD
"A great book about a great brand."
Rita Clifton, Chairman, Interbrand
"Lively and intriguing book"
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
4.0 out of 5 stars
brand secrets of fine marketing,
By ian symon (Isle of Wight) - See all my reviews
This review is from: Great IKEA!: A Brand for All the People (Great Brand Stories) (Paperback)
altogether an enlightening book for all marketing people and people who like marketing,this gives us all the inside views not only of the marketing but of most of the problems of running a multi-million pound retail enterprise and a lot of the hardships of employing and holding on to the very best for every new store.All in all a very intuitive read,i would probably read the other books in this series about famous brands.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Swede the world.... Let them know it's IKEA time,
This review is from: Great IKEA!: A Brand for All the People (Great Brand Stories) (Paperback)
Everything you always wanted to know about IKEA but were affraid to ask? This book pretty much covers it in easily digestable way. There's some real insight here into why the culture, values and the circumstances have made IKEA a global success. A good 'how to' lesson for retailers, this book demonstrates how one man can move a people and how one people can move the world. Elen Lewis writes in an upbeat, engaging and accessible style and avoids all the usual brand markety-smarkety jargon to really tell it like it is in straightforward, plain english. An ideal commuting read. If you're in retail or marketing you should buy this.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Entertaining and informative,
By A Customer
This review is from: Great IKEA!: A Brand for All the People (Great Brand Stories) (Paperback)
The Ikea story as told in this book is far more fascinating that I ever imagined. This book is clear, well-written and full of interesting anecdotes. All the information you need about the astonishing rise of this unique brand.
Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
|
Most Recent Customer Reviews |
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Biographies & Histories > Business & Economic History
- Books > Business, Finance & Law > Biographies & Histories > Company Histories
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Business, Finance & Law > Sales & Marketing > Product Management
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
