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Great Demo!: How To Create And Execute Stunning Software Demonstrations
 
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Great Demo!: How To Create And Execute Stunning Software Demonstrations (Paperback)

by Peter E Cohan (Author)
4.0 out of 5 stars  See all reviews (1 customer review)
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Product details

  • Paperback: 308 pages
  • Publisher: iUniverse.com; 2nd edition (31 Mar 2005)
  • Language English
  • ISBN-10: 059534559X
  • ISBN-13: 978-0595345595
  • Product Dimensions: 22.4 x 15.2 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 117,157 in Books (See Bestsellers in Books)

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Product Description

Synopsis

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations-an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

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4.0 out of 5 stars Great book about Great Demos., 18 Jan 2009
By Chris Neal (London, England) - See all my reviews
(REAL NAME)   
Peter E. Cohan gives us a succint, easy to read guide on how to deliver compelling software demonstrations. As you read through it you'll be thinking, "Yeah that's a great idea but it's so obvious. This guy's not telling me anything I don't already know." That may be true, but then why weren't you practising the techniques already???

The advice may be rooted in common sense and an understanding of basic human nature, but sometimes these things need saying (or in this case writng) in order for people to think about them seriously.

This is a great book that gives you a simple, common-sense methodology for delivering great software demos. I bought a copy for my whole team and we're putting the methodology into practice.
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