- Paperback: 216 pages
- Publisher: iUniverse.com (6 May 2003)
- Language English
- ISBN-10: 0595274579
- ISBN-13: 978-0595274574
- Product Dimensions: 23.2 x 15.9 x 1.4 cm
- Amazon Bestsellers Rank: 4,808,197 in Books (See Top 100 in Books)
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This is really simple, and very powerful. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
This is really simple, and very powerful. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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10 reviews
7 of 7 people found the following review helpful
The Complete Software Demo Guide
29 July 2003
Format:Paperback
I think we have all sat through software demos, which were extremely boring, poorly planned or appeared to be meant for another audience. The reading of Great Demo! will ensure that you don't make those mistakes. It is a very easy read with straightforward examples of what to do and what not to do during the demo. It covers the entire gamut of the software demo including the identification of the customer's critical business issues, communication within the sales team, identification of the room specs, and the time-line of the demo. Overall, it is an excellent guide for anyone associated with a technical sales team.
6 of 6 people found the following review helpful
True to its title
30 April 2005
Format:Paperback
If everyone just read and practiced chapter 1, the world would be a betterplace. At the very least, the world would be a less boring place. Unfortunately, those who most need this book are least likely to read it--unless you buy it for them and give it to them.
6 of 6 people found the following review helpful
Hey! look, a useful book!
24 Jun 2004
Format:Paperback
For somebody with years of experience in the field it is a very humbling experience to read Peter Cohan's book. Peter is clearly a master of the field and has spent a lot of time thinking, organizing and practicing all the key points he develops in his book. The book not only covers the key elements of giving great presentations (and I say presentations on purpose as most of what he says goes beyond demos) but also does it in a well organized way.
Whatever you are, experienced or beginner in the field of presentations and demos, this book is key. What other book gave you a major rethinking of how you work within its first 10 pages?
This one does, read it and you'll see.
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