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Product details

  • Audio CD
  • Publisher: Audiobooks; Unabridged edition (1 Dec. 2011)
  • Language: English
  • ISBN-10: 1846573483
  • ISBN-13: 978-1846573484
  • Product Dimensions: 13.8 x 2.4 x 14.2 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 390,673 in Books (See Top 100 in Books)

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Product Description

Review

"Jim Collins ... is the most influential management thinker alive" (Fortune)

"For this guru, no question is too big" (New York Times)

"A sensible, well-timed and precisely targeted message for companies shaken by macroeconomic crises" (Financial Times)

Book Description

A major new book by the author of the international best-seller, Good to Great, Jim Collins.

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11 of 11 people found the following review helpful By Kevin Matthews on 28 Feb. 2012
Format: Hardcover
I'm a huge fan of the work of Jim Collins and can say with all honesty that 'Good to Great' still ranks as the most useful business / management book that I've ever read.

However (you could feel that was coming), his current book 'Great by Choice' is just too complicated to listen to / read.

It is packed to the brim with models, examples, cross-references, more examples, and cliché after cliché after cliché, all of which distract you from the core messages - which are extremely valuable and helpful to anyone in business.

In my opinion this book is a complete contrast to the smooth, calm, logical and clear delivery that everyone remembers from 'Good to Great' and (to a slightly lesser degree) 'Built to Last.'

Even the narration style of Collins on the audio version of this book is jumpy, which is completely unlike his previous audio books.

It's a shame as the evidence (as always) is compelling and offers a valuable insight into successful management approaches in volatile markets.

Unlike the other books of Jim Collins, I unfortunately will not be recommending this one - sorry Jim!

P.S. Overall though, I'm still a huge fan!
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Format: Hardcover
For as long as I can remember, Jim Collins has been a research-driven business thinker. In each of his prior books, he and his associates (usually Morten Hansen among them) shared what was revealed during many years of research to learn the answer to an especially important question. For Built to Last, it was "Why are some companies able to achieve and sustain success through multiple generations of leaders, across decades and even centuries?"; in Good to Great, "Why do some companies make the leap from good to great... and others don't?"; then in How the Might Fall, "How and why do some once great companies fall and other companies never get in to the same challenges, problems, and setbacks?"; and now in Great by Choice, "Why do some companies thrive in uncertainty, even chaos, and others do not?"

Collins, Hansen, and their colleagues conducted a nine-year study (2002-2011) and share with they learned. Here are the findings that caught my eye:

1. For reasons best revealed within the book's narrative, in context, some companies and leaders thrive in chaos. Those on whom the book focuses have out-performed their industry's index by at least 10 times and (key point) under extreme conditions shared with others in the same industry.

2. Characterized as "10X" companies, those selected were paired [a near-perfect match] -- for purposes of both comparison and contrast - with companies during "eras of dynastic performance that ended in 2002, not the companies as they are today. It's entirely possible that by the time you read these words, one or two of the companies on the list [i.e. Amgen, Biomet, Intel, Microsoft, Progressive Insurance, Southwest Airlines, and Stryker] has stumbled, falling from greatness."

3.
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2 of 2 people found the following review helpful By Management book worm on 9 Jun. 2014
Format: Hardcover Verified Purchase
Jim Collins has overdone his methodology. When he released "Good to Great" there were good messages that came out of his research. These messages could be translated into corporate actions. However in this book, I struggled to read it - it simply failed to hold my attention from the opening chapter and by little under half way, I put it down hoping to re-visit it - but three monbths down the line the book is still where I left it, the book mark is still less than half way and I cannot stir myself to pick it up an dfinish off reading it.

That says it all. It will be given away to Oxfam this week - it is simply a waste of money. Jim Collins has over-hacked an outdated methodology. What was good at the time of Good to Great is old hat now. I will not be buying anything from Jim Collins until he change his methodology and does somethign different. Even his read "How the Mighty Fall" didn't do it for me. Save tyour money. If you've not read Good to Great I'd recommend that as a good read. The other follow on work from Jim Collins? Forget it. No value in those works whatsoever.
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7 of 8 people found the following review helpful By markr TOP 500 REVIEWER on 29 Dec. 2011
Format: Hardcover Verified Purchase
Jim Collins's masterwork, 'Good to Great' is by a fair distance the business book I have ever read. So i started reading Great by Choice with real anticipation of fresh insights which would help me and others be more effective leaders- and this book does deliver that to some extent.

Collins builds on Good to Great, but only in passing. Instead he concentrates here on the key factors which have enabled some organisations to outperform their competitors during times of turbulence and change by 10 times or more - what the author calls the 10 Xers.

The conclusions may be surprising...success in turbulent times comes from cautious growth, limited amounts of innovation, and persistence in keeping doing the right things - rather than from sudden breakthroughs or adaptions.

So useful stuff, which may help us avoid howling errors...but not for me, at least, inspiring in the way that I found Good to Great to be.

If you haven't read Good to Great you really should...if you have, and you were excited by it, you should read Great by Choice too. But don't expect to be inspired in quite the same way.

Good To Great: Why Some Companies Make the Leap... and Others Don't
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