- Paperback: 192 pages
- Publisher: Cyan Books; illustrated edition edition (1 Mar 2007)
- Language English
- ISBN-10: 1904879713
- ISBN-13: 978-1904879718
- Product Dimensions: 19.6 x 13 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
-
Amazon Bestsellers Rank:
325,959 in Books (See Top 100 in Books)
- #35 in Books > Business, Finance & Law > Sales & Marketing > Industrial
- #92 in Books > Food & Drink > Drinks & Beverages > Spirits & Cocktails
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Review
Stuart Delves work is very far from yet another book about whisky. Certainly it is quirky. But it is also great fun. A long and fascinating blether with a companion with whom you re sharing a glass or two of sheer quality. --Ian Smith - The Scots Magazine
Synopsis
Scotch whisky is a phenomenon: it is exported to 200 countries around the world and in 2001, for the first time, over 1 billion bottles were shipped overseas. Scotch is also unique - no other product, in any category, anywhere in the world, is named after its country of origin. Every brand of whisky that is distilled in Scotland bears the descriptor: "Scotch Whisky". And proud of it. This book looks at Scotch as an uber-brand and tells the story of its enduring spirit. Individual brands like Glenfiddich or Glenmorangie have their own brand essence, positioning statements and values. But they all rely on the "Scotch" brand to win new customers and retain the loyalty of existing ones. Stuart Delves provides a fascinating examination of how such a brand evolved across the world, its unique role in the industry, its future, and the key lessons for other brands.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
0 of 1 people found the following review helpful:
5.0 out of 5 stars
a gift,
By Linda Simmons (London) - See all my reviews
This review is from: Great Brand Stories Scotch Whisky: Creative fire - The story of Scotland's greatest export (Paperback)
With Christmas and Burns Night coming, this is a perfect gift to go with the more traditional bottle of Scotch. And it will last a lot longer. Great storytelling.
Share your thoughts with other customers: Create your own review
|
|
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Management > Management Skills > Creativity
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Business, Finance & Law > Sales & Marketing > Industrial
- Books > Food & Drink > Drinks & Beverages > Spirits & Cocktails
- Books > Science & Nature > Food & Farming > Food Science
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
