This is going to be one of those albums, I think, that tends to polarize fans. On the one hand, it doesn't sound like any of the band's previous CDs, so those who were expecting 604.2 or The Return of Witching Hour will be disappointed. On the other hand, it's also an obvious experiment in working with the Ladytron sound, so, like Radiohead doing The King of Limbs or Bjork doing Volta, the question isn't whether or not this sounds like your personal favorite Ladytron album, but whether or not the album is successful on its own terms.
Words that come to mind when I listen to this CD (and I've listened to it quite a few times in the past week) are: ethereal, glacial, shimmering--even, at times, transcendent--but most of all, it's elusive, much like a strange yet appealing dream you try to cling to as you're waking up from it, even as it fades from your memory. It doesn't have any obvious singles (with the possible exception of "Ace of Hz," which nonetheless isn't as strong an offering as, say, 604's "Playgirl" or Velocifero's "Ghosts"). Still, within the context of the album, the song works, as do all of the songs on Gravity the Seducer, IF they are taken as integral parts of a cohesive whole.
This isn't to say GtS is a concept album--far from it. But there is a uniformity in sound and scope that most readily recalls Witching Hour without the muscle. It's not that GtS is a weak album; the melodies, while not exactly pop, are strong and they grow on you once you get used to the approach, much like Witching Hour, with its near constant barrage of fuzzed-out three-chord rock, eventually grew on me (albeit after I shuffled the song order around a bit).
If there's one thing I could fault the album for, it would be a general lack of variety in the tempo and instrumentation of the songs. But again, if you approach GtS as, not a collection of individual pop songs songs, but as a complete musical thought set to a variety of warm, inviting melodies, then it is a success. So, if you can, leave your expectations by the door, as they say, and let the songs lift you away on their own airy, mystic effervescence.