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Graphology Digest Factbook [Paperback]

Nigel Bradley
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Paperback: 300 pages
  • Publisher: NRB Publishing (1 Sep 1999)
  • Language: English
  • ISBN-10: 0951320777
  • ISBN-13: 978-0951320778
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 7,516,864 in Books (See Top 100 in Books)

More About the Author

Nigel Bradley is a senior lecturer in marketing at the University of Westminster in London. With an MSc in Product Management and Marketing from Cranfield, Nigel began his career with the Burke Research Services Group. Following this, he joined a packaging machinery company in Italy as an OEM product manager.Upon his return to the UK, Nigel became an associate director with BJM Research. He was invited back to the Burke Research Services Group to head the International Division. He moved to the media department of Research Services Ltd, where he assumed day-to-day responsibility for the National Readership Survey (NRS) and the British Businessman Readership Survey (BMRC). The company then became IPSOS (now IPSOS MORI). Nigel's academic research interests include green marketing, Internet marketing, media research, graphology and 'de-marketing', and he is particularly concerned with the use of Internet devices in marketing, such as robot translation software, questionnaire forms, analysis, auto-responders, and email marketing tools. His recent research has involved the use of silence in interviewing and the declining response rate issue.

Product Description

Synopsis

Over 600 graphological news items from the late 1990s. Internet web-sites, on e-mail directory, graphology software, training courses, organisations, libraries, booksellers etc.

From the Author

Graphology Digest Factbook
1. Over 600 news items from 1994-1999 2. An e-mail web site and software directory. 3. Worldwide contact addresses. 4. Details of all graphology periodicals in print. 5. Details of specialist Graphology libraries.

Graphology Digest Factbook is a comprehensive, fully indexed snapshot of graphological happenings. 300 pages ISBN 0 9513207 7 7


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1 of 1 people found the following review helpful
Format:Paperback
The author of this book has been producing a monthly newsletter entitled the "Graphology Digest" containing information relevant to Graphology. The first part of this book compiles all of the issues of the Digest. The second section contains books, libraries and organisations dealing with Graphology. Finally is a list of computer programs, Internet groups and website directories.
This book would benefit anybody wishing to study the subject whether beginner or advanced. Nigel Bradley is clearly enthusiastic about the subject yet remains objective and professional throughout. There are a number of biased books both for and against the use of Graphology, which is what makes this a must read for anyone even remotely interested in the subject. It is an excellent and thorough reference to find out more information from reliable sources around the globe and should be read whether you have studied the subject for years or no nothing about it. If there is anything not in the book that you wish to know you can be sure that it will tell you where to find it.
This book is very well set out, easy to use, professional and above all extremely interesting from start to finish.
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