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How to be a Graphic Designer, Without Losing Your Soul [Paperback]

Adrian Shaughnessy
4.9 out of 5 stars  See all reviews (8 customer reviews)
RRP: 17.95
Price: 13.49 & FREE Delivery in the UK. Details
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Book Description

30 Aug 2010
Graphic designers constantly complain that there is no career manual to guide them through the profession. Design consultant and writer Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you wont have been taught at college - for running a successful business. This revised, extended edition includes all-new chapters covering professional skills, the creative process, and global trends, including green issues, ethics and the rise of digital culture. The book contains all-new imagery, and the previous interviews have been replaced with new ones, each focusing on a specific issue of importance to graphic designers.

Frequently Bought Together

How to be a Graphic Designer, Without Losing Your Soul + Know Your Onions: Graphic Design + The A - Z of Visual Ideas: How to Solve any Creative Brief
Price For All Three: 39.05

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Product details

  • Paperback: 176 pages
  • Publisher: Laurence King; 2 edition (30 Aug 2010)
  • Language: English
  • ISBN-10: 1856697096
  • ISBN-13: 978-1856697095
  • Product Dimensions: 1.5 x 19.3 x 23 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 58,672 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

Adrian Shaughnessy is a designer and writer, and the author of How To Be A Graphic Designer, Without Losing Your Soul and Cover Art By: New Music Graphics. He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He has lectured extensively on design and hosts the radio show 'Graphic Design On The Radio'.

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Customer Reviews

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4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback|Verified Purchase
After 19 years as a Graphic Designer and Photographer for a management consultancy, I recently grabbed voluntary redundancy. Phew! For the last five or so years I had begun to wonder whether I really enjoyed design or despised it. It was difficult to distinguish whether the problem lay in design, or designing for THAT particular company. So I began reading design again. Adrian Shaughnessy's 'How to be a Graphic Designer Without Losing Your Soul' reminded me what a wonderfully exciting and interesting profession it is. He seems to give us a very honest and candid account of one designer's experiences grappling with and growing within the design world; and starting, running and ultimately leaving a design studio to go off on his own again.

The book goes way beyond graphic technique and the latest notions of 'cool' - to discuss things like retaining and promoting integrity in the design business, grappling with design BS (client BS as well as how much it might be necessary for you to dish out), some real-life insights into hiring and firing practice of graphic designers (and clients!). Shaughnessy spends some valiant time trying to get beneath the notion of creativity. Regarding design briefs, he offers some good suggestions: take up a role of scepticism and interrogation towards them, be wary of conventional wisdom, rely very much on common sense, and look for what is missing from the brief (which is often the key to unlocking really successful work). And - quite inspiring this - he gives us the green light to rely on our INTUITIONS, without apology. Nice.

If you want a book about GRAPHIC DESIGN AS LIFE, this is it.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Good start point. 4 Nov 2011
A friend of mine recommended for me this book.
From the tittle, looks like a "Utopic" vision of the Graphic Design market, written from a designer frustrated and imature designer.
Like my mother says.. never judge a book from the cover.

This book is an AMAZING start point for those who want to be a graphic designer freelancer, or want to open the own business.
I've never thought about do a Business Plan, for exemple, or some small things like how to keep a client, and the dynamics of opening your own studio.
It's really easy and fluid to read, and very didatic. From this book, you can start you research about more deep materials (just read the bibliography in the end of the book).

Love it, and recommend for everyone.

Arnaldo Boico
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4.0 out of 5 stars Great resource for new designers 16 Mar 2014
Format:Paperback|Verified Purchase
This book is another essential to add to the list for any new or experienced designer. It has a lot of information relating to portfolios, presenting yourself, interviews, landing your first job. I haven't given it a full 5 stars as it is a bit long winded in some of it's explanations of things. This didn't stop me from reading it cover to cover though. I have referred back to it several times since finishing it too.
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5.0 out of 5 stars Every aspiring students 'gold dust' 30 Jan 2014
This book has been the best tool I've got in my path to being a Graphic Designer, I suggest any student about to get into this industry to read this book. Covers all the points other books with both sides of the story and suggestions on dealing with certain situations. In a way it does tell you much of what you already 'should know' but its good to get a confirmation that your thinking is on the right path. Have been suggesting this book to all other students on my course as its helped give me the push to achieve as much as possible.
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