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How to be a Graphic Designer, Without Losing Your Soul [Paperback]

Adrian Shaughnessy
4.8 out of 5 stars  See all reviews (22 customer reviews)

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How to be a Graphic Designer, Without Losing Your Soul How to be a Graphic Designer, Without Losing Your Soul 4.9 out of 5 stars (10)
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Book Description

3 Oct 2005
Graphic designers constantly complain that there is no career manual to guide them through the profession. Now, design consultant and writer Adrian Shaughnessy draws on the wealth of his experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions - that you won't have been taught at college - for running a successful business. Within each chapter there is inspirational guidance from a range of international designers who cite their personal mistakes and experiences as well as a chapter of one-on-one interviews with 10 leading designers including Neville Brody and John Warwicker.

Product details

  • Paperback: 160 pages
  • Publisher: Laurence King; 1st edition (3 Oct 2005)
  • Language: English
  • ISBN-10: 1856694100
  • ISBN-13: 978-1856694100
  • Product Dimensions: 19 x 23 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 225,953 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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...both very readable and well worth reading... -- MacUser

...teaches you all the practical stuff you wouldn't learn in design school... -- European Business

...there has never been anything close to a career manual for graphic designers - until now, of course, and that's where `How to be a Graphic Designer: Without Losing Your Soul' comes in. -- Computer Arts


...there has never been anything close to a career manual for graphic designers - until now, of course, and that's where `How to be a Graphic Designer: Without Losing Your Soul' comes in.

Inside This Book (Learn More)
First Sentence
Among the myriad definitions of graphic design, one of the most illuminating is by the American designer and writer Jessica Helfand. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
24 of 24 people found the following review helpful
Following on from what other reviewers have said - I too don't read many books and often find design reference books are merely visual feasts with little insight or thoughtful discussion. However this book is different. Adrian Shaughnessy has performed a minor miracle in that he has run a very successful design studio and has also managed to create a book full of wit and intelligence that speaks to every designer at every level. I found myself nodding knowingly when I read this book, as he has captured exactly how it feels to be a designer. Whether coincidentally or not, I have recently decided to 'go it alone' as a designer - and I think this book has given me the impetus to do so. A MUST READ for anyone who is a designer or aspires to be one.
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13 of 13 people found the following review helpful
4.0 out of 5 stars pretty good reading 21 Jun 2006
I was flicking through this one evening at Borders, saw some interesting parts and bought it a day later on Amazon.

Its essentially a collection of nuggets of good advice gained from the (in)experience of a guy who's been in the design industry for a good few years.

I think there's a couple of good lessons in there that should be taught at college (well at least my old college). It doesn't teach you any design fundamentals but it attempts to show you ways of not messing up too bad when you go for interviews, if you're setting up your own your own studio, etc.

It's well written and some of it is self deprecating. It was nice to see that even well known super experienced designers have moments of self doubt now and then. I found it quite refreshing to read.

Definitely recommended it if you're interested in the ins and outs of doing well in graphic design when you are actually not doing any graphic designing.
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10 of 10 people found the following review helpful
5.0 out of 5 stars Interesting read... 28 Feb 2006
By A Customer
I've bought lots of books written for graphic designers over the past couple of years, but none have proved to be as enjoyable as Adrian Shaugnhnessy's.
Adrian covers much that the modern designer needs to know, such as how to approach studios for employment and how to present your work. It's wide range of topics will probably mean there's the odd chapter that isn't relevant for you personally but the entire book is written in a way that still manages to hold your interest even when that is the case.
A recommended, refreshing read.
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69 of 73 people found the following review helpful
5.0 out of 5 stars Finally... a USEFUL designer design book! 4 Oct 2005
I had my trepidation's about this book, another well designed beautiful to look at and in essence just that. Eye candy (see any of the Tomato publications). However, I read a small piece on the book in this months CR and since I'm starting a new studio myself, thought I'd pick it up.
Starting up a business is BORING. All the books and advice you get is generally in regard to fictional iron-mongers and the like. 'Without Losing Your Soul' has a ream of information regarding working for yourself to studio start up and everything else after that bold step. Interestingly the section of 'getting a job in the industry' is meagre in comparison. Perhaps this is due to the fact that many graduates just can't get the job they deserve.
'Without Losing Your Soul' covers other aspects of working life, clients and how to keep your artistic sanity and still get paid, right through to dealing with artists block. All in a witty but not too smug style (as the first chapter suggests all designers are 'self-centered obsessives', so I was expecting more smugness)
This is THE handbook for the graduate designer. I say THE because I haven't seen any others really. Don't be put off if you don't work in the 'traditional' sense of the word design (I don't. I'm in motion graphics/moving image). However if you are print to film and everything in between, the examples and advice in this book are applicable.
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18 of 19 people found the following review helpful
5.0 out of 5 stars If only... 29 Mar 2006
By A Customer
Such a well written book with a light and fresh layout. The topics covered are all relevant to the modern designer, with plenty of good tips for recent graduates. If only this book was around 7 years ago when I graduated from Ravensbourne - my lecturers could have learnt a few things from Adrian Shaughnessy.
Made me smile. Made me think. Made me want to write this review. A valuable book, especially for new designers. Oh, and those still with a ring-binder clip portfolio...!
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1 of 1 people found the following review helpful
its a very good book for aspiring designer, if youre just emabrking on the graphic design highway this is the book for you, you may be very talented and funky, avantgarde and bold, clever and fresh with your designs, but youll still need some practical advice on how to manage your financial side, how to find clients, how to deal with them, how not to lose clients you have, how to do eveything else except designing itself, in this book you wont find fancy new types and cool logos, but youll find big heap of clever advice from a guy who used to be a talent hunter, so dont you wanna know what they really want? and on top of that many interviews with established world known designers, i think this is the stuff that youll find hard if you were looking for it from your friends who are out there, they may not have time to tell you or not want to tell it to you, its all systematically layed out here, from phase to phase, tackling every important issue beside designing itself, youll be surprised to find out how much there is at the presentation itself and the body language, as i remember one episode of bill cosby show where hes criticising the awkward way in which his daughter introduced her new boyfriend to her family, he said ITS LIKE COOKING THE MOST DELICIOUS DINNER AND SERVING IT ON THE RUBBISH BIN LID, dont waste your beautifully cooked designs serving them on the rubbish bin lid, this book will tell you how to carefully do the job bearing in mind what they want
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Awesome read, great condition
Published 24 days ago by Adebiyi
5.0 out of 5 stars asdfghjk
love it thanks awesome purchase and a complete bargain and these last words are just to meet the minimum requirement
Published 20 months ago by MR I XAVIER
5.0 out of 5 stars Amazing!
The delivery took a little longer than what was supposed to. But it finally came and it was so great. Read more
Published on 2 Dec 2011 by Fatma
5.0 out of 5 stars Thumbs Up.
Exactly as described! Delivery Estimate was between 25 Oct 2011 - 7 Nov 2011, but came on the 21st! Absolutely brilliant!
Published on 22 Oct 2011 by TeenLoverz
5.0 out of 5 stars a very accurate title...
The author has obviously been 'around the block' in the profession, as even a quick read of this book shows. Read more
Published on 25 Jan 2010 by J. D. Stewart
5.0 out of 5 stars very helpful and refreshing read!
Im just going to add a short review. I found this book very helpful and refreshing to read. its ideally suited to any designer who is new to the game or has a few years experience. Read more
Published on 31 July 2009 by J. sutton
4.0 out of 5 stars A perfect start-up kit
I have to note here that this my first ever book that has nothing to do with cars and women i have ever opened and read, without getting bored. Read more
Published on 8 July 2009 by Saro Nadjarian
5.0 out of 5 stars I love this book...
Reading through the book I often had to smile to myself as Adrian Shaughnessy's experiences reflect what I am currently experiencing now... Read more
Published on 19 May 2009 by J. Ratnarajah
5.0 out of 5 stars Great advice for Graduate Designers, a must read before leaving Uni
This book contains a great wealth of knowledge that I wish I'd read a year ago when I was still a student. Read more
Published on 28 April 2008 by D. Williams
5.0 out of 5 stars The things they don't teach you at uni.
An excellant book for a graduate about to begin a career in design. Full of great advice and experiences that you will learn from. Read more
Published on 27 April 2008 by emmathorpe
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