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Product Description
Product Description
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality thereare few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems.
Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designfrom a logo or letterhead to a complex web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart, inspiring introduction to graphic design and destined to become the standard reference work in design education.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
A very nice book that goes back to the basics and does it in an interestng way. The most fascinating thing for me was the way it shows you how to plan design by hand which you can later bring to the computer. There are also some nice creative examples of different design methods. Generaly a nice book for beginners and possibly others too.
2 of 2 people found the following review helpful
Format:Paperback
This book looks and feels beautiful. It has some lovely illustrations and examples of the basic design concepts. It is very inspiring.
It would have been a 5 star book, but i felt that the text isn't as descriptive or useful as it could be.
It would have been a 5 star book, but i felt that the text isn't as descriptive or useful as it could be.
1 of 1 people found the following review helpful
Format:Paperback
A great book - clear and wonderfully designed. It can help you improve your design skills by pointing out some simple techniques regarding layout and colour.
I go back to this book over and over again when I am running dry on ideas.
I go back to this book over and over again when I am running dry on ideas.
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