Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design - whether for a logo, an identity system, an in-depth promotional campaign, or for a magazine that needs to stay fresh and strong month after month. "Graphic Design That Works" looks at examples of logos, identities, promotions and magazine design that have proven successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution, so whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
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3 of 4 people found the following review helpful
By S. Duncan
Format:Paperback
I ordered this book in hopes of being inspired and learning graphic design techniques. The book gives a few ideas on how to be creative but besides that it's just a lot of pretty pictures and no substantial content. I was disappointed.
Format:Paperback
I chose this book as my first piece of graphics materials as it seems very informative. When the book arrived i opened it immediately and began to read it, the information inside was very thorough and helpful.
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3.3 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
Graphic Design That Works
Very well written book covering logo design brochure design and general layout.
discusses the evolution of many popular logos and the thoughts of the graphic designers... Read more
discusses the evolution of many popular logos and the thoughts of the graphic designers... Read more
Published on 7 Aug 2009 by Mr. J. R. Blachford
5.0 out of 5 stars
Excellent
This is an excellent book, Im facing into Graphic design degree & this book studies a vast amount of graphics from all over the world. Read more
Published on 3 July 2009 by M. O'Brien
3.0 out of 5 stars
needed more space?
A very useful and inspiring book, rich in descriptions of creative processes.
I loved the pages about the history of famous logos. but... Read more
I loved the pages about the history of famous logos. but... Read more
Published on 20 May 2007 by Kitty
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