- Hardcover: 352 pages
- Publisher: Rockport Publishers Inc.; illustrated edition edition (27 Aug 2004)
- Language English
- ISBN-10: 1592530842
- ISBN-13: 978-1592530847
- Product Dimensions: 28 x 23.4 x 3.2 cm
- Average Customer Review: 3.8 out of 5 stars See all reviews (4 customer reviews)
- Amazon Bestsellers Rank: 927,246 in Books (See Top 100 in Books)
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Product Description
Product Description
Consumers are blitzed with millions of images every day. Companies hoping to grab a consumer's attention need a memorable, eye-catching design - whether for a logo, an identity system, an in-depth promotional campaign or a magazine that needs to stay fresh and strong month after month. Graphic Design That Works looks at examples of logos, identities, promotions, brochures and magazine design that have proven, successful track records. Quick-hit copy explores these designs from early conceptual stages to initial drafts and final execution. So whether you're a seasoned designer or a newcomer to the field, you can understand how and why the design came to be. Also included are tips from the experts who put these designs on the map. They tell what succeeded and what failed in their attempts to create designs that really work.
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Customer Reviews
Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Paperback
I ordered this book in hopes of being inspired and learning graphic design techniques. The book gives a few ideas on how to be creative but besides that it's just a lot of pretty pictures and no substantial content. I was disappointed.
Format:Paperback
Very well written book covering logo design brochure design and general layout.
discusses the evolution of many popular logos and the thoughts of the graphic designers behind them.
Great book
discusses the evolution of many popular logos and the thoughts of the graphic designers behind them.
Great book
Format:Paperback
This is an excellent book, Im facing into Graphic design degree & this book studies a vast amount of graphics from all over the world. It tells the reader where the designers get inspiration & why the design works so well.
Excellent Book & will be referred to again & again..
Excellent Book & will be referred to again & again..
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