- Paperback: 192 pages
- Publisher: John Wiley & Sons; 4th Edition edition (30 Nov 2009)
- Language English
- ISBN-10: 0470466510
- ISBN-13: 978-0470466513
- Product Dimensions: 21.8 x 21.8 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,308,279 in Books (See Top 100 in Books)
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Product Description
Product Description
The Fourth Edition of this bestselling foundation–level book has been fully revised to include information on the latest design trends and technologies, and how they relate to the key principles of graphic design. Using examples taken from all forms of media, this book provides readers with practical advice on all aspects of graphic design from understanding the basics to devising an original concept and creating a successful finished product. The Fourth Edition features new information on digital imaging techniques, motion graphics, and designing for websites and mobile screens. Full–color illustrations, exercises, and student tutorials help reinforce the design concepts presented.
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Customer Reviews
Most Helpful Customer Reviews
0 of 1 people found the following review helpful
Format:Paperback
This is a great book to have on your shelf (or in your hands!) if you are studying graphic design. It covers a variety of areas from conceptual thinking to print processes to composition to the fundamentals of typography.
The book is filled with great examples of recent students projects and sketchbook work which helps to show the thinking behind the finished outcome.
It should be available to buy directly from Amazon soon as I only recently received my complimentary copy.
The book is filled with great examples of recent students projects and sketchbook work which helps to show the thinking behind the finished outcome.
It should be available to buy directly from Amazon soon as I only recently received my complimentary copy.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
8 of 11 people found the following review helpful
Great Book For Self Study
11 Nov 2010
Format:Paperback|Amazon Verified Purchase
I am an aspiring web and graphic designer still in my self taught studies. I had contemplated for quite some time on whether to go to design school or not. With the cost of tuition - I decided to continue to learn on my own. While there are great tutorials out there to help you gain experience, I have yet to come across any self guided books on learning design fundamentals and principles. I am still learning Photoshop, then it is off to Illustrator and InDesign, so I have not started to hit the GDSB yet.
I have however, skimmed through the book, and I must say I am very impressed. The book is mirrored to the same text as you would receive in Design School, with numerous modules and assignments, teaching you everything from the fundamentals and principles of design to typography and color. The assignments from each module range anywhere from research to projects. Being a self taught student, I have set up a curriculum for myself to mirror school, and while this book has 192 pages in it, it very well could take me close to a year to complete this book from beginning to end.
If you are an aspiring designer contemplating on going to design school, I highly recommend this book. While being at design school is excellent to have peers to lean on, I honestly can say, you will be learning the same principles etc in school as you would from this book. The only difference, is with the GDSB, you will be saving thousands of dollars. If you wish to spend thousands to have peers to lean on, think twice, buy this book and lean on the design community.
I have however, skimmed through the book, and I must say I am very impressed. The book is mirrored to the same text as you would receive in Design School, with numerous modules and assignments, teaching you everything from the fundamentals and principles of design to typography and color. The assignments from each module range anywhere from research to projects. Being a self taught student, I have set up a curriculum for myself to mirror school, and while this book has 192 pages in it, it very well could take me close to a year to complete this book from beginning to end.
If you are an aspiring designer contemplating on going to design school, I highly recommend this book. While being at design school is excellent to have peers to lean on, I honestly can say, you will be learning the same principles etc in school as you would from this book. The only difference, is with the GDSB, you will be saving thousands of dollars. If you wish to spend thousands to have peers to lean on, think twice, buy this book and lean on the design community.
Helpful book to have for my class
29 April 2011
Format:Paperback|Amazon Verified Purchase
This book has a ton of great information regarding Graphic Design methods. I am using it in my Electronic Design class through the Art Institute online and it has proven to be very helpful. Three weeks into the class and so far, I'm sporting a 100% grade!
0 of 2 people found the following review helpful
Acceptable book covering the basics of graphic design..
9 Feb 2011
Format:Paperback|Amazon Verified Purchase
So far I am pleased with this text. It provides plenty of example and full color pictures pertaining to topics at hand. Not quite as direct as I would have liked but very acceptable none the less.
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