Fashion is a high-impact, fast-paced industry that demands an aspirational visual message which requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase for a design studios most inventive work, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually-led book contains a global selection of the best graphic design studios work for the fashion industry from packaging and lookbooks to swing tags and invitations with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the worlds leading design studios. With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.
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About the Author
Born in Austria, Simone Pasztorek studied graphic design in Vienna and later graduated from Central St Martins, London. After working for TANK magazine, she joined with Jay Hess under the name byBOTH. She has designed magazines, books and packaging, mainly for fashion clients. Before graduating from Central St Martins, London, Jay Hess studied graphic design in NC State University. He has worked as a designer for a number of years, in the US and UK. He now runs the London-based studio byBOTH with Simone Pasztorek, mainly working in the fields of editorial, graphic, type and web design.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
I'm a graphic designer specializing in fashion and am always on the lookout for inspiration.
I found it with this book. Lots of great examples on typography, photography, press packs, look books etc.
It's really up to date and full of ideas to inspire and excite the creative mind, also, it's beautifully designed with a fab bit of de-bossing on the cover!
I found it with this book. Lots of great examples on typography, photography, press packs, look books etc.
It's really up to date and full of ideas to inspire and excite the creative mind, also, it's beautifully designed with a fab bit of de-bossing on the cover!
2 of 2 people found the following review helpful
By mrep77
Format:Hardcover
I got this book about a week ago. I have been looking for a book about Graphic Design in Fashion for such a long time. While there are a few books on the subject, I have always been pretty disappointed. But I am pleasantly surprised about this book. It shows a variety of different design ideas for the Fashion world and lots of new studios I have not heard of. It definitely opened up my mind to a new world of ideas and is a great source of inspiration. As a Graphic Designer it is great to have a flick through when you feel you hit a brick wall.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.3 out of 5 stars
6 reviews
5.0 out of 5 stars
Refreshing and Rich in Content and Visuals
5 Feb 2013
By Sandra Gelinas
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
This book delights, from the front cover to the back. It really made me realize how certain book conventions were imbedded in my awareness without my realizing it. The amazing number of photos inside as well as the indepth writing on each chapter brought the whole concept of fashion and graphic design to a new level of awareness for me. I liked it that some brands were well known, while others were not. Definitely will get the next book these two authors write.
5.0 out of 5 stars
Perfect
11 Jan 2013
By Rene
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
This arrived and was really beyond my expectations, it came as a hard-bound when I thought it was just paper back (that's the only version I found a B&N bookstore) so I was thrilled to know that this book will be lasting much longer than I anticipated. great shipping timelessness!
1 of 2 people found the following review helpful
2.0 out of 5 stars
Not as good as expected.
27 Nov 2010
By M. Schneider
- Published on Amazon.com
Format:Hardcover|Amazon Verified Purchase
I was very excited for this book. I have a strong interest in this category both professionally and personally. I found the book smallish and retreading many of the same images and studios that have seemed to dominate editorial for the past 6 -7 years. I had hoped for fresher work and possibly some new studios, at the very least more current than the Anna Kuan work, sheesh.
All things considered here is a much better book for content relating to fashion and Graphic Design (it retails for 35.00 and can be found at Lawrenceking.co.uk (Publisher).
Here is the link to it at the Amazon store:
Fashion & Graphics
All things considered here is a much better book for content relating to fashion and Graphic Design (it retails for 35.00 and can be found at Lawrenceking.co.uk (Publisher).
Here is the link to it at the Amazon store:
Fashion & Graphics
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4.3 out of 5 stars
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