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Product Description
Product Description
Fashion is a high-impact, fast-paced industry that demands an aspirational visual message which requires constant reinvention. Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase for a design studios most inventive work, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually-led book contains a global selection of the best graphic design studios work for the fashion industry from packaging and lookbooks to swing tags and invitations with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the worlds leading design studios. With each of the four chapters printed on a different paper stock, the book itself reflects the exciting graphic developments in the field of fashion. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.
About the Author
Born in Austria, Simone Pasztorek studied graphic design in Vienna and later graduated from Central St Martins, London. After working for TANK magazine, she joined with Jay Hess under the name byBOTH. She has designed magazines, books and packaging, mainly for fashion clients. Before graduating from Central St Martins, London, Jay Hess studied graphic design in NC State University. He has worked as a designer for a number of years, in the US and UK. He now runs the London-based studio byBOTH with Simone Pasztorek, mainly working in the fields of editorial, graphic, type and web design.
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover
I'm a graphic designer specializing in fashion and am always on the lookout for inspiration.
I found it with this book. Lots of great examples on typography, photography, press packs, look books etc.
It's really up to date and full of ideas to inspire and excite the creative mind, also, it's beautifully designed with a fab bit of de-bossing on the cover!
I found it with this book. Lots of great examples on typography, photography, press packs, look books etc.
It's really up to date and full of ideas to inspire and excite the creative mind, also, it's beautifully designed with a fab bit of de-bossing on the cover!
1 of 1 people found the following review helpful
Format:Hardcover
I got this book about a week ago. I have been looking for a book about Graphic Design in Fashion for such a long time. While there are a few books on the subject, I have always been pretty disappointed. But I am pleasantly surprised about this book. It shows a variety of different design ideas for the Fashion world and lots of new studios I have not heard of. It definitely opened up my mind to a new world of ideas and is a great source of inspiration. As a Graphic Designer it is great to have a flick through when you feel you hit a brick wall.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4 reviews
the art of signing off
25 Feb 2011
Format:Hardcover
Jay Hess is an exemplary designer, art director, paper fetishist and true gentleman. if you get the opportunity to work with him, don't think twice
Love this book
8 Feb 2011
Format:Hardcover
This book is a great resource for anybody who is looking for new examples of edgy graphic design for the fashion brands. Among my favorites are examples for Kenzo, Bless and Paul Smith. The book is also beautifully designed and bound. Highly recommended.
0 of 1 people found the following review helpful
Not as good as expected.
27 Nov 2010
Format:Hardcover|Amazon Verified Purchase
I was very excited for this book. I have a strong interest in this category both professionally and personally. I found the book smallish and retreading many of the same images and studios that have seemed to dominate editorial for the past 6 -7 years. I had hoped for fresher work and possibly some new studios, at the very least more current than the Anna Kuan work, sheesh.
All things considered here is a much better book for content relating to fashion and Graphic Design (it retails for 35.00 and can be found at Lawrenceking.co.uk (Publisher).
Here is the link to it at the Amazon store:
Fashion & Graphics
All things considered here is a much better book for content relating to fashion and Graphic Design (it retails for 35.00 and can be found at Lawrenceking.co.uk (Publisher).
Here is the link to it at the Amazon store:
Fashion & Graphics
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