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Product Description
Product Description
Creating effective, eye-catching designs and layouts is a matter of both inspiration and practical know-how. Graphic Design Essentials is the ultimate guide to great design for aspiring designers. Written by a leading teacher and practitioner, the book integrates clear explanations of the concepts behind great design with instruction in the use of the core software packages - Photoshop, Illustrator, and Indesign . It is written especially to help beginners learn the essentials of graphic design quickly and to reflect the fact that the creative process needs to involve a thorough integration of design principles with software capabilities. Illustrations and analyses of classic designs sit alongside step-by-step introductions to the design and software skills necessary to achieve powerful results. The book follows a clear formula of design concepts, examples, analysis, software skills and projects. This encourages both successful development of design fundamentals and the capability to produce graphic designs.
From the Back Cover
Software: Adobe InDesign, Adobe Illustrator, Adobe Photoshop.
Skills: Selecting and combining colours, Choosing typefaces, Finding Images, Reproducing photographs at best quality, Layout strategies, Creative processes, Designing Logos, Establishing visual themes, Analyzing designs.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
One of my most useful buys as a beginner in graphic design and new to the Adobe Creative Suite. This book has been great for me. Clear overview of key concepts and ideas with loads of pictures of exampes. Helps a novice unpick what they are looking at an recognise all the decisions a designer has made.
Don't be put off by the plain cover - the inside couldn't be more different! Well produced and visually engaging.
The exercises to introduce you to Adobe tools are useful. Be warned the instructions are brief and if you are learning in isolation (as I am - filling time while stuck overseas) you may want to buy other books to help you. But between these exercises and online tutorials you can made some headway with Photoshop, Indesign and Illustrator.
While I have used the software exercises, I have been less disciplined about doing the design practicals as I have other distance learning assignments - but I think that has been to my own detriment and I intend to go back and work through them porperly.
Suspect it's going to remain a useful reference for a long time to come.
Don't be put off by the plain cover - the inside couldn't be more different! Well produced and visually engaging.
The exercises to introduce you to Adobe tools are useful. Be warned the instructions are brief and if you are learning in isolation (as I am - filling time while stuck overseas) you may want to buy other books to help you. But between these exercises and online tutorials you can made some headway with Photoshop, Indesign and Illustrator.
While I have used the software exercises, I have been less disciplined about doing the design practicals as I have other distance learning assignments - but I think that has been to my own detriment and I intend to go back and work through them porperly.
Suspect it's going to remain a useful reference for a long time to come.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
14 of 14 people found the following review helpful
Great text for beginning graphic design students
10 Jun 2009
Format:Paperback
I chose a different text for the intro level computer graphics class I am teaching. I picked up this one as well but did not require my students to purchase it. I am finding that this would have been a better choice. The illustrations/screenshots are huge and easy to understand. The step by step instructions for learning software skills are superb, and the explanations of fundamental design concepts are strong. The choices Macario makes for real-world design examples are much better than in other books I've seen. I also enjoy her candid sense of humor. This will be a great text for one of my future intro classes. It would also be a good book for someone who is learning the skills on their own.
4 of 4 people found the following review helpful
Fantastic Graphic Design Book!
27 Feb 2010
Format:Paperback
I LOVE THIS BOOK! It teaches you everything you need to know about graphic design. The author does a great job explaining the essentials without getting too technical. A+ buy!
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