The story of graphic design is one of the most exciting and most important in the history of 20th-century visual culture. Created to inform, identify and promote, graphic design has evolved from its roots in the development of printing to become a profession and a discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international development and leading practitioners in graphic design over the past ten years, exploring in particular the revolutionary impact of digital technology. Designers and companies discussed here include Tibor Kalman, David Carson, Jeffrey Keedy, Edward Fella, Pierre di Sciullo, Fontshop, Tomato, LettError, Design Writing Research, Gerard Unger, Fred Smeijers and Cornel Windlin.
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'Essential and affordable reading for students, designers and historians... considered, well-informed and imaginative' - The Eye 'The best introduction [to the subject] yet written' - i-D
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful
By Jose Colen
Format:Paperback
This is the best introduction to the history of Graphic Design I ever read.
The book is very well organized (chronological and geographically), and despiste the amplitude of the subject tries to reach the roots of the cultural and technological context of the big mutations of the contemporary graphic Design.
Easy to read contains reprodutions (however small in size)that help to visualize the essencial movements and authors, and doesn't stop at the Bauhus but goes to just yesterday.
The book is very well organized (chronological and geographically), and despiste the amplitude of the subject tries to reach the roots of the cultural and technological context of the big mutations of the contemporary graphic Design.
Easy to read contains reprodutions (however small in size)that help to visualize the essencial movements and authors, and doesn't stop at the Bauhus but goes to just yesterday.
8 of 9 people found the following review helpful
By A Customer
Format:Paperback
Organised by country and date, this book is a great introduction to where Graphic Design is coming from. Not expecting you to know anything about the topic, this book can be used as a history, or as a quick contextual refrence book.
By E. Pirie
Format:Paperback
This is not a picture book. It is a history of graphic design up to the 1970's in fairly small format, illustrated with mostly small black and white photos. The narrative is not in depth on any one genre or period - how could it be when it covers a century of so much change? But if you want an overview with some intelligent throught on the trends, connections and people, then I recommend it.
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3.7 out of 5 stars
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Most Recent Customer Reviews
4.0 out of 5 stars
Very informative
I bought this book to aid in my studying of graphic design at university.. very helpful and would definitely recommend to anyone with an interest in the topic.
Published 16 months ago by ktwally
2.0 out of 5 stars
Not very interesting... so boring.
I thought this book was going to show a story with more real life situations but it's just a list of different advertising campaigns. Very dissapointed with it
Published on 7 Nov 2009 by Jose Antonio Romero Hurtado
4.0 out of 5 stars
Sufficient
This is a good foundation into the history of graphic design. I am a 1st year graphic design student, and have found it helpful as a reference. Read more
Published on 29 Mar 2009 by H. Browne
3.0 out of 5 stars
Not enough pictures :)
As I work best with pictures rather than words. I love graphic design books packed with large images full of inspiration. This has images, but not enough- plenty of writing tho! Read more
Published on 26 Jun 2008 by Ms. J. Crabtree
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