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Product Description
Product Description
What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication.
Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Inside This Book
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First Sentence
Most people see more examples of graphic design before they get to work than they see examples of art in a year. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Most people see more examples of graphic design before they get to work than they see examples of art in a year. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
I needed this book for my illustration foundation course. Its very informative. Any one can use this book that is on a degree course.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
0 of 2 people found the following review helpful
"A little dry but informative..."
6 Feb 2007
Format:Paperback
The book does -thoroughly- go through different ideas of graphic design history, but the reading is very dry. If you are a student of graphic design then it would be a good reference book to have. If not, then try to go for something more... entertaining.
0 of 3 people found the following review helpful
Ugh Bland and nt reccomended
18 Sep 2008
Format:Paperback
Ok ok so i should have expected the book to be a little dry, but this was ridiculous!
The author rarely has his own educated thought about the topic, and instead uses atleast 6 citations a page about what other people think. plus he uses links to websites to describe an element he is reffering to and the link does not even work!!!
BUY ANOTHER BOOK!
The author rarely has his own educated thought about the topic, and instead uses atleast 6 citations a page about what other people think. plus he uses links to websites to describe an element he is reffering to and the link does not even work!!!
BUY ANOTHER BOOK!
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