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For years, the Graphic Artists Guild Handbook: Pricing and Ethical Guidelines has been the industry bible for graphic designers and illustrators. This, the 13th edition, continues the tradition with new information, listings and pricing information based on surveys of working designers. It addresses legal rights and issues such as how copyright laws affect the income and work of graphic artists. It also provides tips on how to negotiate the best deals and how and what to charge for work, and includes sample contracts. For design and illustration professionals, there is no more comprehensive and informative resource.
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This was recommended on several websites so I thought I would make the purchase. It is purely a reference book, that I may or may not find useful in my Design Business. If I could even come close to charging what it recommends in this book I would be very happy. It has some quite good features but I would certainly not say this is essential.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:4.7 out of 5 stars 55 reviews
30 of 33 people found the following review helpful
3.0 out of 5 starsComplex and severely out-of-date10 Nov 2012
By E. Oxenberg - Published on Amazon.com
Format:Paperback
These used to be go-to sources for pricing, but the enduring recession and bad business climate for creatives makes it a resource in dire need of an update. Pricing is too high, whole industries are under-represented or, as represented, comically unrealistic. Any fee guidance for web design or interactive multimedia should be taken with heaping spoonfuls of salt. Contracts for modern design technologies are even worse.
Fact is, this edition was barely on target when published in 2010. Today, it's quaint. Please, please, GAG, write a revised version for the market we inhabit in 2012-13. I certainly can't use your 2010 book any more.
8 of 8 people found the following review helpful
5.0 out of 5 starsawesome, everything you need!!!9 Feb 2011
By Rich - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is awesome and has everything you need to get started. very clear and concise and although it doesn't give it to you on a silver platter it allows you to view the info and thus make educated decisions pushing forward. It has all the information regarding taxation, billing your clients, it even has example forms for you to use right away. if your looking for info regarding the setup of your graphic design or web design business this is the book you want. i even suggest joining the guild which is what i will be doing shortly. [...]
7 of 7 people found the following review helpful
5.0 out of 5 starsInformative and useful!28 Mar 2011
By Myde - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Very informative and useful book! I find it especially helpful for planning my pricing for projects, and what I should pay other creatives when I contract a job out. It also has a wonderful set of forms to work from, including contracts and estimate sheets. I would definitely recommend this book to anyone in the creative field struggling with protocols and how to price their work!