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Grand Design: Hollywood as a Modern Business Enterprise, 1930-1939 (History of the American Cinema)
 
 
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Grand Design: Hollywood as a Modern Business Enterprise, 1930-1939 (History of the American Cinema) [Paperback]

Tino Balio

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Frequently Bought Together

Grand Design: Hollywood as a Modern Business Enterprise, 1930-1939 (History of the American Cinema) + Boom and Bust: American Cinema in the 1940s (History of the American Cinema) + The Fifties: Transforming the Screen, 1950-1959: 7 (History of the American Cinema)
Price For All Three: £69.32

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Product details

  • Paperback: 496 pages
  • Publisher: University of California Press; New Ed edition (8 Feb 1996)
  • Language English
  • ISBN-10: 0520203348
  • ISBN-13: 978-0520203341
  • Product Dimensions: 25.5 x 17.7 x 3 cm
  • Amazon Bestsellers Rank: 590,515 in Books (See Top 100 in Books)

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Review

"Fascinating. . . . "Grand Design gives the most convincing picture yet of how the Hollywood system operated in the 1930s, and was to continue to operate until social changes and the belated introduction of antitrust legislation in the post-war period brought the system to a lingering end in the 1950s."--Geoffrey Nowell-Smith, "Times Literary Supplement

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First Sentence
More than a year after the great Wall Street crash of 1929, conventional wisdom had it that the movies were immune to the Depression. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Amazon.com:  2 reviews
16 of 21 people found the following review helpful
Surprisingly Dull 26 Mar 2003
By Michael Samerdyke - Published on Amazon.com
Format:Paperback
I had high hopes for this book. The volumes in this series on the origins of cinema, the Twenties and the Forties are very good. This book, however, proved a chore to get through.

The big problem for me was that Balio seemed more interested in the movie companies as organizations and less interested in the films themselves. Compounding this was the fact that he sees the Thirties as a unit, and believes that the division of the decade's films into pre-Code and post-Code, with 1934 as the turning point, is a myth. Thus, to him, the "fallen women" films, Mae West comedies, classic gangster films, and horror films all died out because the public was tired, not because of censorship problems.

Balio sees filmmaking in the Thirties as dominated by the studios and with directors being hired guns. Hence there is no real discussion of any directors. Ernst Lubitsch, Frank Capra and Josef von Sternberg are barely mentioned, except when Balio complains that their films didn't make enough money.

Indeed, he seems to have no view of his own about the films. Instead, he views FILM DAILY and VARIETY as the voice of God. If they put the film on their 10 best list, it is good, and if they didn't, it isn't worth talking about. The idea that some films popular in the Thirties are no longer highly regarded or that some films despised at the time have become viewed as classics seems not to interest him at all.

If someone who had no idea about the history of American film read this book, he would come away thinking that the "Golden Age of Hollywood" was a myth and these films were artifacts not worth seeing.

3 of 3 people found the following review helpful
Great volume among all 10 of the Series now published. 24 Sep 2003
By A Customer - Published on Amazon.com
Format:Paperback
Balio et al. assemble a fine addition to the Ten Volume Series of the History of American Cinema, conceived and edited by Charles Harpole, foremost film scholar and documentarian. No library, large or small, should be without all ten volumes in the Series because this is the definitive work on the subject.
The Series is published by Scribner-Thomson-Gale company and by the University of California Press. You may have to order direct because these are not discounted trade books.

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