The kind of talent which went into making these films--mostly brief, some only a few minutes long--would probably nowadays be making movies, and not the shoddy, patronising nonsense we're bombarded with nowadays when people try to sell us stuff. And indeed some of those involved, leaving aside those documentary geniuses Basil Wright and John Grierson, did go on to careers in film, such as Alberto Cavalcanti; what's more, one of those writing music for these adverts and information shorts was a young Benjamin Britten, and the painter/photographer Moholy-Nagy contributed a marvellous sequence to The Coming of the Dial.
There are more or less "straight" documentaries, such as 6.30 Collection or Weather Forecast (directed, for once, by a woman, Evelyn Spice, a journalist by training who eventually went on to have a career with the National Film Board of Canada); their originality is now hard to appreciate simply because the techniques pioneered here have become standard, but they show us, in however refracted and indirect a form, something of a Britain now vanished, and the ways in which these films present what were once technological marvels together with their impact on society, or the benefits of saving to the working and lower middle classes, are lessons in clarity and emotional engagement combined. The inventiveness and joie de vivre of Len Lye's short Colour Box are still remarkable, and the romantic silliness of John Atkins Saves Up and of the tongue-in-cheek morality tale Pett and Pott is delightful. My absolute favourite is Sixpenny Telegram, a wonderfully youthful, joyful hymn (with Britten's music) to a now-vanished symbol of modernity, convenience and speed. The only "miss" for me was Basil Wright's Song of Ceylon, the longest film, which I found boring and artificial. But the rest, including the two extras--especially the dully-titled GPO Film Display Trailer, which is actually an absolute gem--and the accompanying booklet, are more than worth the price of this excellent collection. More of these 30's films ought to be made available.