A comprehensive guide to managing communication within organizations, the handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and, finally, the effects on work and management patterns of digital communication. These step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement.
In a world replete with experts in branding and brand management, mirrored by experts in talent attraction, development, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip-service to recruitment media campaigns masquerading as so-called "employer brands" - which can often cause damage to or dilute an organisation's reputation in the marketplace as much as it can enhance it.
Kevin Keohane brings a perspective covering both disciplines - indeed, he sees them as inseparable. His latest book, 'Brand & Talent' (Kogan Page) is due out in February 2014 and includes coverage of brand, talent and a new approach to aligning the two. It is supported by examples, tools and interviews with executives at some of the world's most inspirational organisations. Targeted at CEOs and C-level executives who want to understand how they can use the combined energy of their brand management and their talent management assets to make 2+2=5.
Publicis Groupe Chairman Maurice Levy said of Kevin's first book,'The Talent Journey: The 55-Minute Guide to Employee Communication' (Verb Publishing) : "The title of this book could have been `no B.S.' Kevin has chosen to give a simple, insightful guide to employee communication. He has the incredible talent of making complex things simple to understand and suggesting solutions that are easy to implement and very effective. Everyone should read it."
He is currently a Partner at London-based creative strategists BrandPie (www.brandpie.com) and most recently led the team supporting EY's global executive in its recent repositioning and renaming - 'Building a better working world.' He also led the development of employment value propositions for The Coca-Cola Company (Europe, Greater China) and Coca-Cola Enterprises; BP; Syngenta; and has delivered organisational change and employee engagement efforts for a raft of Fortune 100 companies. He led the successful and award-winning 'Brand and Talent' practice within MSLGroup as a client partner at SAS. Prior to that he worked in organisational change and employee engagement for organisations including Mercer Consulting.
He is a graduate of University of Denver as well as the Georgetown University Institute on Political Journalism; an Accredited Business CVommunicator (ABC) awarded by the International Association of Business Communicators; and a a Fellow of the Institute of Internal Communications (IoIC). He co-founded the Intranet Benchmarking Forum (IBF) and the UK User Experience Professional Association, as well as the maverick CommScrum group on LinkedIn.
You can reach him via the blog (kevinkeohane.wordpress.com) or on LinkedIn.
ABOUT THE 55-MINUTE GUIDE SERIES
Far too many business books start with the false premise that offering meaningful insight requires exhaustive detail. They demand a huge investment from readers to wade through all the information provided and draw out what is relevant to them.
In a rapidly changing, time-starved world, it's an approach that's getting wronger and wronger. What CEOs and other busy business people desperately need
is high-level strategic insight delivered in quick, simple, easy-to-digest packages.
Co-created by KEVIN KEOHANE and DAN GRAY, that's exactly what the 55-MINUTE GUIDES are designed to do.
Instead of some 300-page pseudo-academic tome, they offer fresh perspectives and "must knows" on important topics that can be read from cover to cover in the course of a single morning's commute or a short plane ride.
In short, they are the antidote to most business books. A QUICK READ, not a long slog. Focused on BIG IDEAS, not technical detail. Promoting JOINED-UP THINKING, not functional bias. Written to EMPOWER THE READER, not to make the author look clever.
They're guided by the simple principle that INSIGHT GAINED PER MINUTE SPENT READING should be as high as possible. No fluff. No filler. No jargon. Just the things you REALLY need to know, written in plain English with clear and simple illustrations.