Gower Handbook of Internal Communication
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Product Description
Product Description
A comprehensive guide to managing communication within organizations, the handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and, finally, the effects on work and management patterns of digital communication. These step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement.
About the Author
One of the leading practitioners in internal communication, Marc is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
Being a fan of Buckingham's Brand Engagement which gives a very powerful slant on the importance of internal communicationBrand Engagement, I found the link to this book and bought it predominantly for the entertaining Miller/Buckingham storytelling chapter and for practical tips from some top IC folk.
It's a bit pricey but a very "dippable", sometimes entertaining and useful read!
It's a bit pricey but a very "dippable", sometimes entertaining and useful read!
Format:Hardcover
Really straightforward and easy to read book, with really useful information to help with day to day internal communication.
2 of 7 people found the following review helpful
Format:Hardcover
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Length:
1:46
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Experience the launch party in London of the Gower Handbook of Internal Communication. Meet the authors and hear first hand some early reviews of the book.
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