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The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
Product Description
The Gorillas want Bananas is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover! Fergus Morley
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Marketing will never be the same again,
By fergmor (London) - See all my reviews
This review is from: The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses (Paperback)
'The Gorillas want Bananas' is a real underwear changing book, bothfrightening and inspiring.Frightening when Debbie and Joe explain whythe money I've wasted on marketing has been ineffective, you know; theradio and magazine ads that no one responds to, the flyers that end up inthe bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays outbefore you. But don't think this book will do it for you. You still need to takeaction your self. I read the book through and then went back and read it again. I found evenmore nuggets the second time round. This book will change the way you do your marketing. Your underwear mightnever recover!
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Practical achievable advice,
This review is from: The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses (Paperback)
For the record, I was very impressed with "The Gorillas Want Bananas" and I think it should be required reading for all SMEs, especially start-ups. I like it because it's focused on results and looks at proven marketing activities where a small investment generates a good return. The best compliment I can pay you is that I've bought several copies for friends and clients.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
A lean, mean, marketing machine,
This review is from: The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses (Paperback)
Let’s get this out of the way first of all: there are lots of books around that say they’ll transform the marketing of your SME. This isn’t one of them. Why? Because it doesn’t say it, it does it. This book is rather more than a breath of fresh air. In fact it makes a hurricane seem like a gentle zephyr, so overwhelmingly does it blast out all the BS that’s ever been published about marketing for SMEs before now. (Well, not just SMEs, come to that. There are pertinent lessons for major corporations to learn here, but be warned. The truth hurts.)“Lean Marketing,” as the book’s central topic is called, takes conventional marketing and corporate hype and bangs their heads together hard. The ensuing result is inspired, streamlined good sense that small-biz owners/marketers will jump at and corporate marketing staffers will lust after in their dreams.
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