I enjoy cooking and have a variety of kitchen gadgets to make life easier. I have experience of using a Kenwood Chef KM336, so some of what I say will be a comparison with that machine.
As soon as the box arrives, you'll notice that this is a weighty piece of kitchen gadgetry. Inside, there are six pieces - the mixer base unit, three different mixing attachments (a balloon whisk, a beater and a dough hook), the handled stainless steel mixing bowl and the plastic splash guard which fits over the top of the bowl. There is also a small instruction book - this isn't a particularly complicated machine, and warranty information (2 years rather than the standard 1 which is good). Given that this is a celebrity chef endorsed product, I would have liked to see a booklet including some Gordon Ramsay specials, but you are on your own with recipes from the off.
This mixer looks good on the worktop. It's brushed stainless steel finish is classy (the speed dial is plasticky though) and should be hard wearing and robust. Compared to my Kenwood Chef KM336,(which isn't that old) this feels like a more substantial model and looks less dated too. Changing the attachments is easy peasy (although for some reason the instructions have got "clockwise" and "anticlockwise" the wrong way round!) and I like the fact that the splash guard can be fitted over the bowl without removing the attachment. On my Kenwood Chef, fitting the splash guard is more of a fiddle. It is easy to lift and lower the head of the mixer using the dedicated lever on the side. There is a point at the front of the mixer for other attachments (such as mincers etc I should imagine) but there is no information provided with the machine to suggest what these might be, so its utility is a bit of a mystery to me at the moment. The flap over the attachment point does have to be open when the machine in use - so don't forget!
The weight of this mixer means it doesn't prance around on your worktop even when dealing with fairly big loads. As with other stand mixers I've used, you do have to stop it occasionally and make sure that everything from around the sides and at the very bottom is being incorporated. Unlike my Kenwood Chef, you can't adjust the height of the power unit in relation to the bowl - it seems pretty well calibrated straight out of the box, but that is a difference. The bowl is a good shape which means that you can mix relatively small quantities or larger ones. The first thing I tried was some to make some pancake batter using just 1 egg and 4oz of flour and although it looked a bit lost in the big bowl, it mixed very well. This machine is also quieter than my Kenwood Chef which is a bonus.
Cleaning up is a doddle. None of the parts can be washed in the dishwasher, but to be honest, it is so easy to clean up with hot soapy water that it would be a bit lazy to machine wash them in any case. A storage container for the three included attachments would have been nice, although you can put all of them inside the stainless steel bowl for storage if you are careful.
Before you purchase this item, consider whether or not the amount of space this takes up can be justified by the use you will get out of it. I wouldn't want to keep lugging it in and out of a cupboard when I wanted to use it, so it really needs to be out on the counter. It certainly looks the part, but there is a space issue. There is also the question of whether or not extra attachments to extend the usefulness of this machine will become widely available. If that is the sort of thing you are interested in then you might want to look elsewhere. However, if you want a stand alone mixer that looks like the ones the TV chefs have, and you like the sleek stainless steel look of this one, then I would recommend it.