There are companies that create waves and those that ride or are drowned by them. This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Googles founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.
Auletta goes inside Googles closed-door meetings, introducing Googles notoriously private founders, Larry Page and Sergey Brin, as well as those who work with and against them. In Googled, the reader discovers the secret sauce of the company's success and why the worlds of new and old media often communicate as if residents of different planets. It may send chills down traditionalists spines, but its a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.
Googled is candid, objective and authoritative. Crucially, its not just a history or reportage: its ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.